Eyal Goldwerger

Web radio monetization "not quite there, but it's coming," say industry executives at New Music Seminar

Tuesday, June 19, 2012 - 11:30am

New Music SeminarThe development of Internet radio monetization was a key focus among industry executives speaking at the New Music Seminar in New York.

"The monetization of online music is not quite there, but it’s coming," said Clear Channel CEO Bob Pittman. TargetSpot CEO Eyal Goldwerger agreed, explaining that there's "a migration to Internet radio... it takes time for the marketplace to form."

Pandora Senior Vice President of Advertising Sales Steven Kritzman said, "Revenue is just starting to follow the model, and it will continue in an aggressive way, as the platform grows and evolves." RAIN publisher and AccuRadio founder/CEO Kurt Hanson recommended that "Internet radio must learn the lessons from the past," in particular keeping spotloads low.

You can find more coverage from Radio-Info here.

TargetSpot CEO at RAIN Summit: 42% of U.S. population listens to web radio

Wednesday, April 25, 2012 - 12:05pm

Eyal Goldwerger at RAIN Summit West 2012Listening to Internet radio is "no longer a trend, it's a behavior," said TargetSpot CEO Eyal Goldwerger at RAIN Summit West 2012. That behavior spans a range of devices, listening locations, and listening sources.

Goldwerger presented a preview of TargetSpot’s Digital Audio trending study, set for release in early May, at RAIN's conference in Las Vegas earlier this month.

He revealed that 42% of the U.S. population listens to Internet radio, a growth of 8% over last year. Listeners said they enjoy web radio because it plays "music I want to hear," offers fewer commercials, "better music selection" and "more control," Goldwerger explained.

Listeners are tuning in to Internet radio on an increasingly wide variety of devices, and in different locations. Goldwerger revealed that 44% of listeners say they primarily listen on a tablet, 44% on a computer and 38% on a smartphone. 77% listen on home computers, while 53% listen on work computer.

Interestingly, a large number of web radio listeners change channels and services throughout the day. Around 3 in 4 listeners change stations within the same service at least once a day, while 64% change services at least once daily (like switching from Pandora to Slacker).

Internet radio's audience is "valuable and desirable," said Goldwerger. TargetSpot found that 42% of listeners have kids, 22% live in households with $100,000+ incomes and 64% own their own home. And 67% of listeners "often look at the player" to see currently playing artist information.  Around 80% of listeners tune in for 1-3 hours per day, while 40% listen to 1-2 hours per listening session. 

TargetSpotGoldwerger said that 65% of web radio listeners spend at least the same amount of time listening to AM/FM radio as the did before. But among 18-24 year-olds, 47% are spending less time with AM/FM radio. "If that’s a predictor of how that demo is going to behave as they get older, that’s something to watch," commented Tom Taylor of Radio-Info. Additionally, 57% of web radio music listeners said they prefer listening to Internet radio (compared to 26% who prefer AM/FM radio).

"Digital audio is firmly established," concluded Goldwerger. "Listeners remain highly engaged" and new devices are driving "increased listening."

More coverage of Goldwerger's presentation can be found in Audio4Cast here and Radio-Info here.

Goldwerger and other industry CEOs scheduled to appear at Vegas conference

Tuesday, February 7, 2012 - 11:10am

Eyal GoldwergerToday we're pleased to announce the addition of TargetSpot CEO Eyal Goldwerger to the agenda of RAIN Summit West 2012.

The conference takes place Sunday, April 15 in Las Vegas (more info below).

Goldwerger is a seasoned entrepreneur with experience well beyond online radio. He has served as CEO of XMPie Inc., EVP Consumer Products & Distribution at a contextual online ad network, and was founder/CEO of GoCargo.com — an Internet-based global trading system for container shipping capacity (find his full bio at TargetSpot's website here).

Goldwerger joined us at last year's RAIN Summit West, where he presented new research. Among the findings: ad response rates increase 200% to 350% when advertisers include Internet radio in online ad campaigns (more coverage in RAIN here).

Other speakers set to appear at RAIN Summit West 2012 include Slacker President/CEO Jim Cady, founder/CEO of MP3tunes Michael Robertston, Entercom VP Digital Strategy & Enterprise Platforms Tim Murphy and others.

RAIN Summit West 2012ESPN SVP, Production/Business Divisions Traug Keller will keynote the conference. RAIN will announce more speakers and panel topics in the coming weeks.

RAIN Summit West will take place on April 15 at the former Las Vegas Hilton, now called the LVH -- Las Vegas Hotel and Casino. It will conclude with the always-anticipated tradition of the poolside RAIN Reader Cocktail Party

The Summit is an official “Co-Located Education Program” of the NAB Show. Registration includes access to the NAB Show Exhibit Hall and a catered box lunch. RAIN registrants can save $100 on NAB registration. 

For registration and sponsorship information, visit kurthanson.com/rainsummitwest.

Other RAIN Summits are planned for later this year in Dallas (at the RAB/NAB Radio Show) on September 18th and in Berlin, Germany on October 5th.

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