ESPN Radio

Triton Digital: Mobile likely growing Net radio listening with more, yet shorter, sessions

Thursday, April 4, 2013 - 12:30pm

In its release yesterday of Webcast Metrics February Top 20 Ranker, Triton Digital analyzed the effect of increasing mobile listening on audience metrics.

Overall, AAS (or Average Active Sessions -- the number of listeners to a stream at the average moment in the given daypart) during Internet radio's "primetime" (M-F 6a-8p) grew 6% since January. Year-over-year, that growth is 34%.

[Let's note right here that for our own analysis of Webcast Metrics figures, we almost always use the M-Su 6a-12M daypart, and the "domestic ranker."]

Separating "desktop" listening from that on mobile devices, it's clear which is pulling this growth wagon.

While most listening is still on desktop/laptop computers, "we see impressive AAS growth of 43% in mobile listening, while desktop listening only saw an increase of 5%," Triton Digital explains.

However, as more listen on mobile devices, ATSL (Average Time Spent Listening) tends to fall. Across the board, the Webcast Metrics panel has seen ATSL drop from 46 minutes last year to 39 minutes now. (In the past year, mobile ATSL has fallen slightly, desktop ATSL has risen slightly.)

Triton concludes, "Engagement at the desktop is roughly double that of mobile devices, but the growth in listening is being driven by shorter listening sessions on mobile devices."

Looking at February's numbers, listening was generally flat comparing January to February. The lone major exception was ESPN Radio, down a bit following a January surge likely fueled by Superbowl coverage. Yet its February AAS was still higher than any month before January.

Year-over-year numbers are more heartening, especially for Internet-only webcasters (well, especially for Pandora!) The segment of the panel that's "Internet-only" is up 52% over the last year. That's nearly solely powered by Pandora's growth, which is up 55%, and despite the loss of Digitally Imported and 977Music from this list. The Internet-only segment did benefit from the introduction of Idobi Radio in November, however.

Overall, the Top 20's combined AAS is up 43% year-to-year (Again, this number is different from the overall growth figure in Triton Digital's analysis above, as we're monitoring a wider daypart, and possibly a different ranker. Growth in mobile listening may in fact be driving AAS outside the typical "business hours" daypart, thus making our M-Su 6a-12M number higher.).

Looking at the major broadcasters' streams, Clear Channel and Cox are both up significantly over February of last year (31% and 35%, respectively). CBS, however, is down 25%.

One final note: Pandora's lead over the combined online AAS of the top five streaming broadcast groups is now 71% higher than it was a year ago.

You can see one of the February rankers below. See all of the published Webcast Metrics numbers here. Our coverage of January's Webcast Metrics rankings is here.

RAIN publisher Kurt Hanson will discuss Internet radio listening trends as part of his "State of the Industry" address, and Triton Digital's president of market development John Rosso (pictured) will give a POV (point of view) address, at RAIN Summit West, this Sunday in Las Vegas.

ESPN Radio launches app for Nokia Windows Phone devices

Tuesday, August 7, 2012 - 12:05pm

Nokia LumniaESPN Radio has launched a new app exclusively for Nokia's Lumia Windows Phone 7 devices. The app is part of Nokia's "continuing effort to keep its devices differentiated from the rest of the Windows Phone pack," reports The Verge.

The app includes more than 35 ESPN Radio podcasts, live streams and customized offerings. The Verge has more coverage here.

 

Update to ESPN Radio iPhone app brings healthy dose of new features, iPad-only version

Tuesday, May 15, 2012 - 12:20pm

ESPN Radio iPhone appAs announced at RAIN Summit West 2012, ESPN Radio today updated its iOS mobile apps with new features, including the ability to rewind up to an hour of live programming on some ESPN stations.

The app also offers the ability to create custom sports radio stations, of a sort. Users can enter in up to 5 keywords (like "Chicago Cubs" or "Patrick Kane"), and the app will automatically offer up related shows, podcasts and other content.

Other updates include improved sound quality, faster connections and notifications about ESPN Radio programs. Users can also now cache stations for offline listening, as well as shows, podcasts and other on-demand content.

The update includes a new iPad-only version of the app. The new ESPN Radio app is free, but after 14 days listening to live streams and the custom "My Stations" feature costs $5 to use.

In our experience, it took quite a while to just sign up for an account on ESPN Radio -- a necessary step before getting to any content. After several errors and a reboot of our device, we finally were able to listen to some radio. From there things were smooth sailing. The app is jam-packed with content and various ways to quickly find audio that interests you, whether you're looking for local info or content about specific teams or players.

You can find the app from the iTunes Store here. All Things Digital has more coverage here.

ESPN Radio SVP/Production & Business Divisions Traug Keller revealed details of this app update at RAIN Summit West 2012 in April (RAIN coverage here).

ESPN says their Android mobile app will be updated in June and an app for Windows Phone will arrive in summer. The company also says their app has been downloaded 740,000 times since launching more than two years ago.

In RAIN Summit West, ESPN SVP Keller shares philosophy for success (and details on that new app!)

Friday, May 4, 2012 - 11:00am

ESPN Radio is scheduled to update its industry-leading mobile app on May 15th, and keynote speaker Traug Keller shared details on some of the new features with RAIN Summit West attendees.

First, though, we were thrilled and honored to welcome Keller, ESPN SVP/Production & Business Divisions, to our recent Las Vegas event (more info here).

[We're very happy to announce that on Monday, we'll offer video of each RAIN Summit segment! Be sure to see Monday's RAIN.]

In his address, Keller described the transformation of ESPN Radio's content culture as an "evolution from 'radio' to 'audio,' and emphasized the word "wherever" (from the company's mission statement: "To serve sports fans, wherever sports are watched, listened to, discussed, debated, read about, or played") as the key to ESPN Radio's innovation. In other words, getting the content sports fans care about on to any available platform is paramount.

He vehemently stressed that the idea of spreading content to the web, mobile, and satellite might cannabalize more traditional outlets as "a myth!" He equally strenuously drove home the importance of relentless promotion of the content you offer: "You have to tell people, in this very complicated digital world with a multitude of options and choices, where to find your content," Keller advised. Equally important to success, according to Keller, is attracting quality people to your team. "Man do we need to attract good people. It doesn't happen without it."

While some in the industry have written seem to have written off podcasting as an early dead-end, Keller seemed enthusiastic. In fact, he called podcasts "a whole new business." ESPNRadio, according to Keller, is now producing 80 podcasts every month, which get downloaded 50 million times. When ESPN columnist and podcast Bill Simmons publishes a new podcast, it's downloaded 1.8 million times within the first 24 hours, Keller claimed.

So, about that app update! Keller says the ESPN Radio mobile app, at its May 15th update (for iOS and Android, Windows will be later), users will be able to create their own stations (in much the same way users of ESPN partner Slacker can now), focusing on news from their favorites sports, teams, and players. Very exciting will be the "rewind live" feature, which will allow users to access a show or a game from its beginning -- even if the user tuned in after it had already begun. The app will have expanded "social" capabilities to enable users to share content (Keller called radio "the original social fuel, especially when you're talking about sports"). Finally, the app itself will know the teams and players you like, and customize access to content to fit your preferences. (By the way, you may want to see that SiriusXM's new Android app has some of these same features -- see our coverage here.)

Look for full videos of each RAIN Summit West segment soon.

TuneIn partners with ESPN Audio in time for live streaming coverage of college football Bowl games

Tuesday, December 20, 2011 - 11:35am

TuneInInternet radio aggregation service TuneIn has partnered with ESPN Audio to provide TuneIn's users with live play-by-play coverage, shows like SportsCenter, on-demand programs like Fantasy Focus, podcasts and streams of local radio stations from around the country.

ESPN AudioThe companies say the partnership will begin with live streaming coverage on TuneIn of the college football Bowl Championship Series games in January.

TuneIn is available as an app for most smartphones, web-connected TVs and online here. You can find the companies' press release here.

ESPN RADIO CONTENT NOW AVAILABLE TO SLACKER USERS

Wednesday, September 21, 2011 - 11:00am

CNet reports ESPN Radio on Slackerthat starting today, ESPN Radio content will be available on Slacker. The partnership between ESPN Radio and Slacker was announced six months ago (RAIN coverage here).

Slacker users can now create custom sports radio stations "based on the type of sport, teams, or ESPN programs," writes CNet. They can also add hourly SportsCenter updates to their music stations. Slacker provides other non-music programming thanks to a partnership with ABC News (more here).

Find more coverage from CNet here.

Syndicate content