Eric Rhoads

Broadcasters ignoring streaming, says Rhoads, pushing web listeners to better alternatives

Tuesday, September 4, 2012 - 12:50pm

Rhoads"Radio is foolishly ignoring streams today," writes Radio Ink publisher Eric Rhoads. "Streaming will be your primary source of revenue," he tells broadcasters in a new editorial, predicting that by 2016, "your transmitter will make up only a small percentage of your listening."

Rhoads sees broadcasters tripping over the same mistakes when it comes to streaming as they did with HD Radio: allocating minimal resources and trying to do things "at the lowest possible cost" with the least effort. The results are eerily similar: content that sounds "badly programmed" and feels like an "afterthought." Is it then any wonder "why HD Radio has not been embraced" by listeners, or why streaming audiences are smaller than they might be?

This "sloppy" approach imperils radio's future, Rhoads argues. "Radio must put its best foot forward in everything it does," he writes. "You have to sound great."

But it's not just a matter of improving stream quality. As a broadcaster, you must "be everywhere your listener is, which means on every device," because "the transmitter is no longer [radio's] only form of distribution" and it could be flat-out "irrelevant" in the future.

Radio Ink

"If you’re not streaming, don’t have a mobile app, are not on aggregators like TunedIn or iHeartRadio, if you cannot be found in every possible device, you’ll dilute the impact of your brand. If people want to listen and you’re not there, they will find someone else."

Rhoads concludes, "Ignoring [streaming] is ignoring millions of listeners, and they all have other alternatives."

You can find Rhoads' full post in Radio Ink here.

RAIN Summit Dallas will include an entire panel dedicated to issues like those discussed by Rhoads. The "Online Strategies for Local Broadcasters" panel will feature members of CBS Radio, Triton Digital, Emmis Digital, TargetSpot, Marketron and more. Click here to find out more.

Radio Ink's Rhoads says Haley, a champion for digital, left RAB out of frustration

Thursday, April 5, 2012 - 11:45am

Radio Ink publisher Eric Rhoads (pictured) blogged yesterday on the passing of the torch at the Radio Advertising Bureau from (newly-appointed Marketron CEO) Jeff Haley to (former publisher-CEO of Radio & Records) Erica Farber. His point: Haley left out of frustration at a radio industry unwilling or unable to come to grips with the reality of a digital future.

Rhoads remembers hearing Haley comment at the Convergence radio conference last year: "It's a shame that the entire industry is not here to hear the importance of bridging the digital world and radio. This is probably the most important thing they could attend, and yet only the early adopters are here."

With digital as Haley's primary initiative for radio, Rhoads pins Haley's frustration on the radio industry's "deep resistance to change." Rhoads writes, "We are in an industry under attack. Sadly, many of you are still running FotoMats in the age of digital cameras. And many don't know what they don't know. Unless we as an industry, at every level, invest deeply in this digital mission Jeff Haley was pushing, we will be left in the dust."

Eric Rhoads' blog is worth a read, here. Also, for more on Marketron naming Jeff Haley president and CEO, click here. Finally, the Radio Ink Convergence event is June 4 & 5 in Silicon Valley. More info here.

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