emotion

Moodagent, Mixberry partner to target audio ads "with emotion!"

Thursday, February 23, 2012 - 12:20pm

Ad firm Mixberry Media has partnered with music playlist company Moodagent to develop a system to target audio ads based on a listener's moods and emotions.

Moodagent has categorized its library of more than 5 billion tracks, based on "mood, emotion, genre, style, instrument, vocals, orchestration, production, and beat / tempo," according to Hypebot. Further, the songs are "scored on five attributes: Sensual, Tender, Happy, Angry, and Tempo." From this knowledgebase, Moodagent can create emotion-based playlists (in fact, you can try it -- it's an app in Spotify).

Mixberry plans to harness this capability to target their ad messages to "distinct emotional profiles." Hypebot explains, "Brands will be able to select a specific song to embody the essence of their message and, as a result, have their ads heard when the listener is enjoying other tracks with the same emotional data and characteristics – allowing advertisers to communicate the core value of their brand as they perceive it and deliver it to users when they’re in a similar mood or state of mind."

Read more from Hypebot here.

Forbes sees emotion- and activity-based playlist service Stereomood as Pandora with feelings

Friday, December 2, 2011 - 11:00am

When it comes to passion and emotion, do we just leave it to the Italians?

StereomoodThis week Forbes covers Stereomood, an online radio service based in Rome. As opposed to clinical musical genres, Stereomood is designed to create a listening experience based on your state of emotion. Forbes contributor Daniel Papalia (see?) writes, "Where Pandora is omniscient and calculating, working to crack songs like codes or pretty algorithms, Stereomood is malleable and sensual."

Stereomood (which we covered in February, here) uses song links from blogs and creates playlists based on mood or activity. The user picks a suitable tag on the website, based on what they're doing or how they're feeling. Since it's based on music blogs, unsurprisingly, "playlists skew towards the indie and under the radar. Major label acts are represented, but sparingly," Papalia writes. 

"By carnally and spiritually (Mama mia!) arranging songs, the site erodes all prior notions of genre, desegregating and humanizing music," he continues. "Tracks from different eras and opposite hemispheres peacefully mingle, united by feeling and human activity – the purest and simplest of measures."

Read more on Stereomood in Forbes here.

 

Syndicate content