Net radio's reach and TSL surging, 2013 Infinite Dial study shows

Wednesday, April 3, 2013 - 12:50pm

New data shows that weekly Internet radio listeners now average nearly 12 hours of listening a week. That's almost two additional hours more than the under 10 hours a week figure from last year.

Arbitron and Edison Research yesterday presented the findings of the 2013 edition of their long-running joint research on radio listeners' adoption of new technology.

"The Infinite Dial 2013: Navigating Digital Platforms" reveals Internet radio reaches 45% of Americans (12 and older), about 120 million people, each month (up from 39% last year). About a third (roughly 86 million) listen to online radio weekly.

[Note that "online listening" here refers both to broadcasters' online simulcasts of their on-air content as well as "Internet-only" streams.]

For those who listen to the radio at work, one-third use the computer or a mobile device to tune in.

Leading webcaster Pandora continues to rule the roost in online radio listening, but Clear Channel's iHeartRadio competitor service has made inroads too. Arbitron and Edison say the percentage of Americans who've listened to Pandora in the past month grew from 22% last year to 27% this year. One in five (20%) have listened in the past week.

Another interesting note on Pandora from the study: Nearly half of smartphone owners have at least downloaded the Pandora app. While that number is just 15% for iHeartRadio, 45% of 12+ Americans are aware of the service. That still trails Pandora's 69% awareness level, but significantly leads the 22% of Americans who've heard of Spotify.

Edison Research co-founder and president Larry Rosin and Arbitron SVP/Marketing Bill Rose will walk us through all the findings of "The Infinite Dial 2013: Navigating Digital Platforms" at RAIN Summit West this Sunday in Las Vegas. Rosin will also moderate our "Accelerating Your Audience Growth" panel (which we announced here), to investigate ways to increase listening for your webcast.

Also presenting new research at RAIN Summit West is NPD SVP/Industry Analysis Russ Crupnick, whose company has released results from its Q4 2012 Music Acquisition Monitor study.

Download "The Infinite Dial" summary and presentation from Arbitron here or Edison Research here.

Arbitron, Edison will present 2013 "Infinite Dial" with free webinar

Thursday, March 21, 2013 - 12:45pm

Arbitron and Edison Research will debut the 2013 edition of their annual "The Infinite Dial" study with a free, one-hour webinar on April 2.

We announced here Arbitron SVP/Marketing Bill Rose and Edison Research president Larry Rosin will also present the study at RAIN Summit West on April 7 in Las Vegas. (If you subscribe to RAIN's daily e-mail, look for the RAIN Summit West discount code in the P.S. If you're not subscribed, it's free -- look for the button on the upper right at kurthanson.com.) 

Every year since 1998, the two firms jointly investigate consumer use of media, technology, and digital platforms. This year's edition is called "The Infinite Dial 2013: Navigating Digital Platforms."

More details on the webinar are here.

Expert insight into growing your streaming audience AND revenue at RAIN Summit West

Thursday, March 14, 2013 - 1:10pm

Edison Research co-founder and president Larry Rosin will pull "double duty" at RAIN Summit West, coming up April 7 in Las Vegas.

First, Rosin (top right) will join Arbitron SVP/Marketing Bill Rose (left) -- creating the tandem of "Rose 'n Rosin" -- to present the newest installment of their firms' annual joint-study "The Infinite Dial," examining technology adoption among radio listeners. It'll be the first of two presentations of valuable new research at RAIN Summit.

Rosin will also moderate our "Accelerating Your Audience Growth" panel (which we announced here), to investigate ways to increase listening for your webcast. The other pros joining the talk include The Echo Nest's Jim Lucchese, Rachna Bhasin from SiriusXm Radio, consultant/research expert Alan Burns, Pandora's Chris Martin, and Steve Jones from ABC Radio News.

After addressing audience growth, it'll be time to discuss how to "Jump Start Your Revenue," with a panel moderated by Triton Digital President of Publisher Development Dominick Milano (first announced here).

Michael Jackel, who's VP/West Coast Advertising Sales for leading music subscription service Spotify, will join the panel. Jackel (lower right) is a veteran of audio and digital media sales, with experience at Clear Channel Digital / iHeartRadio, Clear Channel radio and digital sales in L.A., and Katz Radio Group on both coasts. Dean Mandel is VP/Sales for Katz360, and manages digital sales efforts for more than 500 seller in various Katz Media Group divisions. Mandel (lower left) will also join the conversation, to discuss vital revenue strategies for Internet radio.

RAIN Summit West is Sunday, April 7 in Las Vegas. The annual full-day Internet radio conference is a co-located education program of the NAB Show. Now in its 12th year, the Summit focuses on the intersection of radio and the Internet. Keynoting the even will be RAB president and CEO Erica Farber (more in RAIN here) and Rhapsody International president Jon Irwin (more here). Register today (and save 20% when you use the discount code in the RAIN daily e-mail, to which you can subscribe here), via the RAIN Summit West page.

It's undeniable radio is losing listening to Pandora, Edison's Rosin says

Tuesday, February 26, 2013 - 12:20pm

The San Antonio News Express, paraphrasing Edison Research president Larry Rosin, says streaming radio to moblie phones is "the biggest challenge to commercial radio that the technological revolution has wrought."

The paper also spoke to Paragon Media senior research consultant Larry Johnson, who explained that while traditional radio's reach has held steady over the last ten years, "time spend listening" has consistently fallen by about 15 minutes per year for the last 20 years.

Rosin, whose company partnered with Pandora in 2011 to measure the webcaster's listening in local markets (here), said, "(Pandora) is clearly stealing time from commercial radio music stations, primarily among people under 35 years old."

Of course, major broadcasters also offer streaming services, which they say complement -- not cannibalize -- traditional radio listening. But as Rosin points out, "Pandora is more than two-thirds of all Internet radio all by itself." In other words, broadcasters' complementary digital listening can't itself account for terrestrial's TSL drop.

For more on this topic, see our article "Radio faces falling TSL, but how much is due to digital competition?" in RAIN here.

Read more at MySanAntonio.com here.

Edison interviews with buyers show radio needs to up its digital game

Tuesday, September 25, 2012 - 1:20pm

At last week's RAB NAB Radio Show in Dallas, Larry Rosin and Edison Research showed video interviews they'd conducted with media buyers, planners, and executives about broadcast radio's (and webcasters') digital initiatives.

At least it's good to know where you stand, right?

Edison asked these professionals about the role that radio can play in a multi-media ad buy, how they perceive the level of digital expertise of the radio reps they encounter, specifically about radio streams and web sites, about Pandora in particular, and about the data stations can give back to clients that advertise on digital channel.

The interview subjects are pretty bluntly honest with their opinions, and that's a good thing. And, they're not 100% negative. But they do give broadcasters a really clear view of how they need to learn and execute if they hope to maintain dominance in new media.

"The buyers of today are looking for the mass and response that radio elicits, but they are equally looking for measurability, personalization, efficiency and trackability," Rosin wrote. "Radio has to continue on a parallel path of innovation to provide these items to advertisers or simply watch its portion of the total advertising pie continue to slowly diminish."

At RAIN Summit Dallas last week, Michael Theodore of the IAB moderated a wonderful panel dicussion ("Identifying Opportunities for Advertisers in Internet Radio") with digital media buyers, specifically about radio and webcasting. We'll feature highlights of that discussion in RAIN soon (and, we've put audio of the panel on SoundCloud -- see the right-hand margin of RAIN).

View the Edison interviews here.

Edison pres embraces the new tech that represents radio's consumption growth these days

Thursday, July 26, 2012 - 12:20pm

Those broadcasters who feel a need to reserve the term "radio" for over-the-air AM/FM signals received by a box on a nightstand or car stereo are actually missing out: they're missing out on the chance to show that radio is "very much a healthy, thriving, and growing medium."

That's an important point Edison Research's Larry Rosin gets across in his guest post in Jacobs Media's blog today. By cordoning themselves off in a strictly "AM/FM" world, some of these broadcasters are defining themselves by a medium that's no longer the dominant force it's been for decades. But when one considers all these other new technology delivery mechanisms "radio," it's clear that "radio is booming. When one thinks of all of radio, I have to believe there is more consumption than at any time in history," Rosin writes.

Rosin, Edison cofounder and president, encourages the industry to abandon the view that radio is limited to AM/FM delivery (which dooms it to a gradual slide from preeminence), and let on-air take its place among the variety of audio content delivery media. A good step in that direction, he argues, is to get behind Arbitron's efforts in building an "all radio" ratings system.

"In the UK, where all forms of radio are measured together, this assertion has already been made. As I travel around the globe I generally hear nothing but optimism about the medium and its expansion in creativity and influence."

Read Rosin in JacoBlog here.

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