Edison Research

Weekly web radio listening up 30% from 2011, largest growth since 1998 says Edison and Arbitron

Wednesday, March 28, 2012 - 12:45pm

Internet radio on smartphonesAccording to new data from Edison Research and Arbitron, weekly Internet radio listening in the U.S. grew 30% from 2011 to 2012. "This is the largest year-over-year increase we’ve seen since we began tracking this stat in 1998," writes Edison VP Tom Webster. And it's likely thanks to smartphones.

The data is part of Edison and Arbitron's report, "The Infinite Dial 2012: Navigating Digital Platforms," which will be released in full on April 10.

The companies found that 29% of Americans 12+ used Internet radio (including AM/FM streams and pureplays) weekly in 2012, up from 22% in 2011.

Webster points to smartphones and mobile web access as the catalyst. "In a sense, the continued penetration of smartphones is encouraging something of a radio renaissance, though it doesn’t look like your father’s Victrola," he writes.

"The ability to pick songs is now an algorithm. The Internet radio services of tomorrow have to show me how that content matters, if they want to matter."

You can find more from Edison Research's blog here.

Vegas conference line-up now includes more than 30 industry experts

Tuesday, March 13, 2012 - 1:05pm

Sean RossRAIN Summit West 2012 is just over a month away and we still have quite a long list of speakers to announce! Today we're announcing four more, including a respected industry journalist and executives from Live365, Clear Channel / iHeartRadio, and AdsWizz.

The conference takes place Sunday, April 15 in Las Vegas (more info below).

Sean Ross (pictured right) is both Executive VP of Music and Programming for Edison Research and the author of the Ross on Radio Radio-Info newsletter. He's one of the radio and music industry’s most widely respected writers and programming analysts. Ross will moderate our panel on Personalizable Radio.

Owen GroverOne of the panelists of that discussion will be Owen Grover (pictured left), SVP of the iHeartRadio Network at Clear Channel Radio. Grover has served at Clear CHannel for over six years and has a strong background in digital media and music with a focus on marketing and business development.

Alexis van de Wyer Alexis van de Wyer (pictured right), President of AdsWizz, will speak as part of our Charting Digital Audio Ad Dollars panel. AdsWizz is a global AdServing and Audience Measurement technology provider with leading presence in over 24 countries. Before AdsWizz, Alexis was Global Advertising Director and General Manager at eBay.

Dan SteinyRAIN Summit West 2012 will also feature a discussion on The Connected Dashboard, including panelist Dan Steiny (pictured left), Head of Business Development for Live365. He has more than 15 years of industry experience and has served at companies like Sony, Motorola Mobility, Compaq, Liquid Audio, MediaNet Digital and PBS Home Video.

Other speakers set to appear at RAIN Summit West 2012 include DAR.fm's Michael Roberston, Spotify's Jon Mitchell, TAG Strategic's Ted Cohen and many others. ESPN SVP of Production/Business Divisions Traug Keller will keynote the conference. RAIN will announce more speakers and panel topics in the coming weeks.

RAIN Summit West 2012RAIN Summit West will take place on Sunday, April 15 at the former Las Vegas Hilton, now called the LVH -- Las Vegas Hotel and Casino. It will conclude with the always-anticipated tradition of the poolside RAIN Reader Cocktail Party.

The Summit is an official “Co-Located Education Program” of the NAB/RAB Radio Show. Registration includes access to the NAB/RAB Radio Show Exhibit Hall and a catered box lunch. RAIN registrants can save $100 on NAB/RAB Radio Show registration.

For registration and sponsorship information, visit kurthanson.com/rainsummitwest.

Other RAIN Summits are planned for later this year in Dallas (at the RAB/NAB Radio Show) on September 18th, in Minneapolis (at the Conclave) on July 20, and in Berlin, Germany on October 5th.

Vegas conference to feature Edison's Rosin, Aha's Acker and Rhapsody's Benzing

Friday, March 2, 2012 - 11:15am

Larry RosinToday RAIN announces the addition of three more industry executives to the agenda of RAIN Summit West 2012: Edison Research Co-founder and President Larry Rosin, Aha GM and Vice President Robert Acker and Rhapsody Chief Product Officer Brendan Benzing.

The conference takes place Sunday, April 15 in Las Vegas (more info below).

Larry Rosin (pictured right) has been involved with media for over 20 years, the last sixteen in audience research. Rosin has been recognized as one of the leading thinkers in the field, and advises many of the world’s largest media companies, including Time Warner, Sony, Disney/ABC and EMAP. Rosin founded Edison Research in 1994 and has been a primary force in building the company into one of the world’s largest and most respected media research companies.

Robert AckerRobert Acker (pictured left) has been a pioneering entrepreneur in the connected car space for over 14 years. In his current role, Acker and his team are working to revolutionize radio for today’s connected consumer. Aha organizes content from the web into personalized radio stations that consumers can listen to from anywhere, including from the driver’s seat.

Brendan BenzingBrendan Benzing (pictured right) oversees the design, creation and improvement of the Rhapsody product and service, as well as its marketing and communications efforts. His media career spans 19 years, including over a decade directing development of subscription-based and ad-supported media products for the PC, TV and mobile platforms.

Other speakers set to appear at RAIN Summit West 2012 include Spotify VP of U.S. Ad Sales Jon Mitchell, Katz360 Sales President Brian Benedik, Pandora SVP of Advertising Sales Steven Kritzman and many others.

ESPN SVP of Production/Business Divisions Traug Keller will keynote the conference. RAIN will announce more speakers and panel topics in the coming weeks.

RAIN Summit West 2012RAIN Summit West will take place on Sunday, April 15 at the former Las Vegas Hilton, now called the LVH -- Las Vegas Hotel and Casino. It will conclude with the always-anticipated tradition of the poolside RAIN Reader Cocktail Party.

The Summit is an official “Co-Located Education Program” of the NAB Show. Registration includes access to the NAB Show Exhibit Hall and a catered box lunch. RAIN registrants can save $100 on NAB registration.

For registration and sponsorship information, visit kurthanson.com/rainsummitwest.

Other RAIN Summits are planned for later this year in Dallas (at the RAB/NAB Radio Show) on September 18th, in Minneapolis (at the Conclave) on July 20, and in Berlin, Germany on October 5th.

Billboard sums up CRS: How to compete with web radio and best utilize new technology

Tuesday, February 28, 2012 - 11:35am

CRS 2012"If country radio wants to successfully weather a difficult transitional decade, the medium will need to come to grips with new tech while maintaining a personal connection with its audience." That was the "big-picture takeway" from the Country Radio Seminar last week, according to Billboard.

Edison Research's study on the awareness of web radio services among Country radio fans and the importance of live, local DJs to compete with Internet radio was a major topic at CRS (RAIN coverage here).

But as Billboard writes, "Country radio's future strategy isn't just about battling new technology for the listeners' attention. It's also about using that technology to enhance the terrestrial brand... Particularly on the Internet, stations were encouraged to begin thinking of their websites not as a dumping ground or a sidetrack, but as a new creative pallet that's integrated with the on-air product." 

You can find Billboard's full coverage here.

Fans identify DJs as one of AM/FM's "big advantages" over web radio

Thursday, February 23, 2012 - 12:20pm

Edison's slide on Internet radio servicesMore than half of Country radio P1s have heard of Pandora, according to new data from Edison Research. About the same percentage point to DJs as one of AM/FM's primary advantages over Internet radio.

The information was presented yesterday by Edison Co-founder and President Larry Rosin at the Country Radio Seminar.

Edison's survey of 1,000 Country radio fans found that 53% of P1s had heard of Pandora and 6% "frequently" listen to it. Comparitively, 64% of non-Country P1s had heard of Pandora and 13% use it frequently (both compared to 67%/56% who say they listen to AM/FM frequently, respectively).

The survey also asked respondents about iHeartRadio: 23% of Country P1s had heard of the service, with 2% using it frequently. For non-Country P1s, the percentages were 31% and 2%. Finally, 8% of Country P1s had heard of Spotiy, compared to 15% of non-Country P1s.

What keeps Country radio fans listening to AM/FM stations? "Live, local DJs are one of the big advantages that radio has over Internet and satellite outlets... Both P1s and non-P1s are generally equally as enthusiastic about DJs. Half of both groups say that DJs are a prime reason that AM/FM radio is better than internet radio," said Rosin.

"I have watched with bemusement as the radio industry has engaged in a philosophical discussion of 'what is radio?' Who cares? DJs, in my opinion, are the only real competitive advantage we have [in terrestrial radio]. Every time we voice track a daypart or fire an air personality, we are shaving away our competitive advantage."

You can find more coverage in Radio-Info here. Edison Research has posted its presentation slides and videos online here.

 

Pandora: AQH rating grew 50-100% in major U.S. markets in 2011, cume up 50-75%

Monday, January 23, 2012 - 11:00am

Pandora's local reach increases

Pandora reached an AQH (Average Quarter Hour) rating of 1.0 or more among adults 18-34 in each top U.S. local radio market during the holiday season in December 2011. That's according to new listener data released by the company as analyzed by Edison Research.

Additionally, the webcaster's weekly cume reached more than 22% in each of the top local radio metro survey areas (again, among 18-34s).
 
Pandora also released full-year listenership data (as defined as January 6, 2011 to January 4, 2012). This data shows that Pandora's AQH grew 100% in New York over the past year among 18-34 year olds. 
 
Among both 18-34 year-olds and 18-49 year-olds, Pandora's AQH grew between 50-100% in each top U.S. market over the past year.
 
Pandora also reports its cume grew about 50-75% in each top U.S. market -- the most growth coming in Dallas/Ft. Worth among 18-34s (75%).
 
RAIN reported in July that Pandora's 18-34 AQH was then higher than any terrestrial radio station in all of the five largest U.S. radio markets (more here).
 
You can find Pandora's press release and full listening data here. We have the company's 18-34 AQH ratings chart below.
 

Pandora AQH ratings (Adults 18-34)
Mon-Sun, 6am-12

City January AQH rating July AQH rating Sept AQH rating Nov AQH rating Holidays AQH rating Full year increase
New York 0.5 0.7 0.7 0.9 1.0 100%
Los Angeles 0.7 0.9 1.0 1.2 1.2 71.4%
Chicago 0.6 0.7 0.8 1.0 1.0 66.6%
San Francisco 0.7 0.9 1.0 1.2 1.2 71.4%
Dallas - Ft. Worth 0.6 0.8 0.9 1.0 1.1 83.3%
Houston 0.6 0.8 0.9 1.0 1.0 66.6%
Atlanta 0.5 0.7 0.8 0.9 1.0 100%
Philadelphia 0.6 0.7 0.8 1.0 1.0 66.6%
Washington D.C. 0.7 0.9 1.0 1.2 1.2 71.4%
Boston 0.6 0.7 0.8 1.0 1.1 83.3%
Portland 0.8 N/A 1.0 1.2 1.2 50%

 

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