digital revenue

BIA/Kelsey: Digital's share of growing local ad spending to hit 28% in next 5 years

Monday, March 18, 2013 - 12:20pm

BIA/Kelsey now projects local media ad spending to hit $148.8 billion by 2017. Digital's share of that growth -- now just over 17% -- should grow to nearly 28% in that time.

That projection includes a drop in "traditional media revenues," from $109.4 million last year to $107.6 million, Tom Taylor points out here.

"By 2017, the firm estimates online media will take more than $41 billion of the nearly $149 billion that companies will spend, which means higher investments overall in advertising and marketing," reports MediaPost (here).

SURVEY: NEARLY ALL MEDIA BUSINESS LEADERS EXPECT DIGITAL REVENUE GROWTH IN 2011

Monday, August 8, 2011 - 12:00pm

According to a new survey, 94% of communications and media business leaders expect digital revenues to increase this year. Additionally, 37% expect gains of over 10%.

 

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