digital

Beasley brings in Sedbrook to head digital

Friday, August 9, 2013 - 1:00pm

Beasley Broadcast Group announced yesterday it has hired Stacey Sedbrook as Vice President of Digital, to manage its social and online initiatives, develop and implement new media strategy, and coordinate digital and interactive efforts for all Beasley radio stations.

Sedbrook comes to Beasley from print media, with experience at The Dallas Morning News, The Houston Chronicle, and the Denver Newspaper Agency.

Beasley owns and operates 43 stations in eleven U.S. markets.

Studies: Nearly half of UK adults listen online weekly; more than 1/3 of all UK radio listening via digital platforms

Thursday, June 13, 2013 - 12:55pm

A new service in the UK called Audiometrics says 48% of adults in that country listen to audio or radio online weekly -- that's 25 million age 15+. In the 25-34 demo, 59% are weekly listeners online.

Audiometrics' first market research to measure listening behaviour was published today and presented to key companies from the online audio sector at the initial meeting of the IAB's Audio Council in London.

Meanwhile RAJAR (Radio Joint Audience Research), which measures and profiles the audiences of UK radio stations, reported recently that listening via digital platforms (online, DAB radio, and digital television services) was up 11% over last year, and total digital hours were up 14% (two-thirds of that are on DAB).

More than a third of all radio listening is now via digital, says RAJAR.

Read more on Audiometrics here and RAJAR's figures here.

Ernst & Young say digital rev's already approaching halfway point for media & entertainment

Thursday, June 13, 2013 - 12:55pm

By 2015, 57% of revenue for the media and entertainment industries will come from digital, says Ernst & Young.

Based on their data, digital revenue already accounts for 47% of income for companies in these industry sectors.

Ernst & Young surveyed 550 companies in technology, gaming, publishing, film, broadcasting and cable, and social networking.

Read more in The Wrap here.

 

 

Inside Radio looks at "tangled" state of online radio ad sales

Monday, June 3, 2013 - 11:40am

Inside Radio today has an extensive piece on the "tangle" of Internet radio advertising sales.

"Different vendors often touch the same stream and multiple third parties pitch the same ad inventory to buyers," Inside Radio writes. "Increasingly, broadcasters are installing filters and scheduling rules to help untangle the digital ad web for traffic departments and buyers." What's more, companies like TuneIn and AdsWizz themselves will run ads in the streams they aggregate (and those ads could be coming from rep firms like Dial Global or Katz360, which may also be repping the original streams in the first place!). Broadcasters move inventory from vendor to vendor. Webcasters often get less revenue (as more "middle men" are part of the process), and it's harder to make sure listeners aren't getting overloaded by repeated airing of the same ads or campaigns.

"We’ve created a big mess for buyers," Eric Ronning, EVP and chief digital revenue officer at rep firm AdLarge, told the news source. "We’ve unintentionally created a trick welcome mat."

Subscribers can read more at InsideRadio.com.

In overall flat Q1, radio digital revenue grew 9%

Friday, May 17, 2013 - 12:20pm

While broadcast radio's first quarter revenue was flat, digital performed well throughout the quarter, up 9% ($179 million), according to today's RAB report.

"Radio’s digital sector revenue continues to grow as radio stations invest in and promote their digital offerings to listeners, driving increased attention by the ad buying community," commented RAB CEO Erica Farber.

Spot spending by Communication/Cellular advertisers was up 36% for the quarter, making it the top category for the period.

Broadcasters' overall revenue in the first quarter was $3.5 billion, held back by automotive spending's 20% slide.

The RAB's Q1 revenue press release is here.

Christian/conservative media company Salem no stranger to online and digital

Tuesday, April 2, 2013 - 12:40pm

Religious media company Salem Communications has launched its ChristianRadio.com website as a portal to streams of its more than 60 Christian/conservative music and talk broadcast properties. The new portal also includes on-demand programming from Christian ministries as well as several live streaming Spanish-language Christian talk stations.

While Salem radio streams will still be available elsewhere (e.g. iHeartRadio), ChristianRadio.com will exclusively showcase Salem properties.

In addition to its extensive broadcast holdings, the Salem Web Network provides online Christian and conservative-themed websites, content, and streaming. Seventeen percent of Salem's Q4 revenue came from its online businesses; 15% across all of 2012.

"ChristianRadio.com is a joint effort of Salem's radio and new media divisions. Together we have built a content aggregator that gives our listeners, ministries and advertisers digital content delivery within an environment that is consistent with their values and ours," said Salem Radio Division President, Dave Santrella.

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