design

Ramsey wonders if radio's outdated web design means it's not serious about the Internet

Tuesday, August 27, 2013 - 12:55pm

Consultant Mark Ramsey feels strongly about "responsive design" for the web -- that is, building web sites with optimized viewing and navigation across a wide range of devices (PC, tablet, phone, etc.). So strongly, that he's redesigned his MarkRamseyMedia.com to adhere to responsive design principles (we haven't put it through rigorous testing, but we're sure it works).

But it's left him wondering if perhaps radio's failure to do the same means broadcasters "aren't serious about the Internet."

He cites Federated Media and NPR as two big exceptions. But, "if your radio brand has a website that’s intended to be pinched and squeezed on mobile devices, you are inviting your audience to go someplace else next time," he wrote. "And if you turn them off on the web it’s that much more difficult to turn them on on the air."

Read more from Ramsey here.

BBC EXPLAINS HOW THEY "REINVENTED" TWO RADIO WEBSITES

Tuesday, September 20, 2011 - 12:00pm

A new post from BBC's new Radio1 websitethe BBC's Internet Blog details how they "re-invented" the Radio 1 and 1Xtra homepages following three principles: "They need to be as live as radio, content should be immediately and easily accessible and they should cater to your personal tastes."

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