Pandora maintains steady listening growth in December

Wednesday, January 9, 2013 - 1:45pm

Industry-leading webcaster Pandora this week announced its listening hours, share of total U.S. radio listening, and number of "active listeners" all grew in December.

Pandora reports streaming 1.39 billion hours of content last month. That's up from both November (1.27 billion) and December 2011 (906 million).

This means, says Pandora, that its share of all U.S. radio listening is now 7.19%. The webcaster reported its U.S. radio share as 7.09% in November, and 4.71% for the previous December.

Finally, Pandora's pool of "active listeners" grew to 67.1 million by the end of last month, up from 62.4 million in November and 47.6 million a year earlier.

You can see our coverage of Pandora's November 2012 listening here.

Pandora, AccuRadio, Slacker, Clear Channel up, most broadcasters down in December

Tuesday, January 24, 2012 - 9:00am

Pandra, Clear Channel and Slacker up as CBS continues its declineMost pureplay webcasters enjoyed significant growth over the holiday season, according to Triton Digital's Webcast Metrics for December 2011, while most broadcasters declined month-to-month. The growth is likely somewhat attributable to the influx of holiday listeners.

Pandora yet again extended its dominating lead over others in the Top 20 Domestic Mon-Sun 6a-12m daypart ranker. Its AAS increased over 88,000 from November, a 10% growth.

Pandora is now close to surpassing an AAS (Average Active Sessions, which is essentially equivalent to AQH — i.e., average simultaneous listeners) of 1 million in the Domestic Mon-Sun 6a-12m daypart ranker. (Pandora surpassed the 1 million AAS mark in November 2011 in the Domestic Mon-Fri 6am-8pm ranker.)

Pureplay webcaster AccuRadio (brought to by the same folks who write RAIN every day) showed the largest month-to-month rate of growth at 29%.

(The chart above shows the growth of Pandora, CBS, Clear Channel, the top 5 terrestrial radio groups and Slacker from September 2009 through December 2011. Note that Pandora's AAS numbers from December 2010 through mid-August 2011 were affected by the omission of tracking code in some of its mobile apps. Click to view in full size.)

Slacker grew 7% over November, reaching an AAS of 50,767. That's up 96% from December 2010.

Meanwhile, Clear Channel was one of few broadcasters who grew over November, reaching an AAS of 123,427 (monthly growth of 5%). Other broadcasters dropped from November, some significantly: CBS was down 8%, ESPN Radio 9%, Cumulus 13% and Entercom 24%.

Overall, the combined AAS of pureplay webcasters increased 10% from November to December 2011, while that of broadcasters decreased 4%.

You can find the Domestic and All Streams Mon-Sun 6a-12m rankings below. Find out more from Triton Digital’s Webcast Metrics report here (PDF) and find our coverage of November 2011’s ratings here.

Triton Digital's Domestic Webcast Metrics December 2011














Triton Digital's All Streams Webcast Metrics for December 2011




















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