customize

SiriusXM launches customized streaming to mobile devices, powered by The Echo Nest

Tuesday, April 16, 2013 - 3:20pm

Satellite radio broadcaster SiriusXM yesterday officially launched its "personalizable" streaming radio component, MySXM. The service had been available on the web for a few months, and had pleased some early reviewers (in RAIN in February here and March here).

As of this week, it's also now available on Android and iOS mobile platforms.

MySXM listeners can customize 50 music or comedy streams by adjusting three "sliders." The sliders scale the proportion of material in the stream according to the slider settings. For instance, a listener may lean towards different levels of "Popularity,"  different "Eras," "Styles," and more.

The service uses music intelligence from The Echo Nest, which also powers custom streaming services like iHeartRadio.

Coverage from TheNextWeb is here.

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