crowdsourcing

Envision, with Radiotraks, launches crowdsourcing radio service Majority Rules

Friday, August 10, 2012 - 11:30am

Majority Rules logoEnvision Radio Networks and RadioTraks have launched Majority Rules, a new crowdsourcing radio service. "Designed to blend seamlessly into a station’s website, this interactive tool allows listeners to 'rule' radio by voting for the songs they want to hear next," the companies explain.

Much like Jelli or Listener Driven Radio, Majority Rules will offer a queue of songs online that users will be able to vote on. Those votes help determine what gets played over-the-air.

You can find more information from Envision and RadioTracks' press release here.

Listener Driven Radio buys out cofounder McVay

Thursday, June 21, 2012 - 12:05pm

LDRCrowdsourcing radio service Listener Driven Radio (LDR) has repurchased shares owned by Mike McVay, "resulting in McVay relinquishing his position as a shareholder in the company."

McVay helped with the founding of LDR in 2009, but stepped away from his position as a member of the company's Board of Directors aftering joining Cumulus as an SVP in 2011. "Our move to buy out Mike McVay eliminates potential conflicts for McVay in his role as senior manage for Cumulus," explained LDR president/CEO Daniel Anstandig.

"My departure makes perfect sense as it will enable Listener Driven Radio to grow without compromise. I remain a huge fan of LDR," said McVay.

Jelli debuts service to let listeners rate AM/FM ads

Thursday, May 3, 2012 - 12:05pm

Jelli's new advertising rating serviceCrowdsourcing radio service Jelli today announced a new advertising platform for terrestrial radio stations. It allows listeners to rate AM/FM ads and provides the feedback to agencies and advertisers.

Jelli CEO Mike Dougherty says their aim is to make the radio spot "more engaging and interactive," and to combine "the reach of terrestrial radio with the engagement and measurement of the social web," as the company's press release states.

The new service is made up of two elements: Jelli Response and Jelli Insights. The former "enables a terrestrial radio ad spot, served from Jelli's platform, to receive the same real-time social feedback from the audience that a song receives on a Jelli broadcast." Jelli Insights provides the feedback from users -- organized by demographic and region -- to agencies and radio buyers. 

Jelli is best known for providing stations with a crowdsourced music service, in which online and mobile users vote to decide what song is next played over-the-air. 

"Pre-launch support from the largest agencies and their clients has exceeded our expectations," said Dougherty.

You can find Jelli's press release here.

Jelli hires former Google/CC exec Drew Hilles and Yahoo! exec Torsten Schulz

Wednesday, March 28, 2012 - 12:45pm

Drew HillesJelli has appointed Drew Hilles -- a former executive at Google and Clear Channel -- COO. He joins Torsten Schulz, a former Yahoo exec, who was recently hired as Vice President of Engineering.

Hilles (pictured) was a senior sales director at Google, working with both YouTube and Google audio advertising initiatives. Schulz joined Jelli in 2011 from Yahoo!, where he was senior director of engineering of the mobile platform engineering team.

Jelli offers crowdsourced radio services to AM/FM stations, allowing listeners to control radio playlists through real-time voting and gaming elements.

You can find Jelli's press release here.

Listener Driven Radio announces 125th affiliate

Tuesday, December 6, 2011 - 12:25pm

Listener Driven RadioCrowdsourced radio service Listener Driven Radio has announced it's topped the 125-affiliate mark, highlighting what the company calls "extraordinary growth in 2011."

Listener Driven Radio says it has added 20 major market affiliates in the past month, including: KYSR/Los Angeles, KEGL/Dallas, WMIA/Miami, KPKX/Phoenix, CFJB/Ontario, XPRS/San Diego, WRVW/Nashville, WKGR and WLDI/West Palm Beach, and WRFX and WHQC/Charlotte.

You can find the company's press release here.

Roqbot uses customers' music, web radio tastes to crowdsource Gap store playlists

Monday, November 21, 2011 - 1:05pm

Roqbot's iPhone appCrowdsourcing company Roqbot has partnered with The Gap to let customers program the music in the chain’s Chestnut St. store in San Francisco.

It works like this, writes Eliot Van Buskirk at Evolver.fm: "Every person who checks in using the Roqbot [iPhone or Android] app alters the music programming with their Facebook Likes and Profile listings, Last.fm scrobbles, Pandora bookmarks, and/or the music on their smartphone."

Customers can also request music directly from an approved pool of music.

"For The Gap and other retailers apparently to come, customizing music based on customers’ taste is an easy way to keep shoppers happy, and possibly to make them shopping longer," writes Van Buskirk, who has more coverage here.

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