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Entercom to use "social radio" Jelli service on 101 stations

Thursday, February 28, 2013 - 11:45am

"Social radio" tech provider Jelli has a new deal putting Jelli on 104 Entercom Communications radio stations in 23 markets.

When stations incorporate the Jelli technology, listeners influence what's played by voting for music -- as a sort of "game" -- via the web or mobile apps. Jelli says its "advertising platform enables real-time ad serving and listener engagement across social, mobile and broadcast platforms, creating unique insights for advertisers." Last fall (see RAIN here) Jelli began allowing stations to use only its ad-serving feature.

Jelli is on more than 175 radio stations in more than 50 markets nationwide.

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