cross-platform

Arbitron says long-awaited integrated ratings service is "still in the works"

Thursday, October 25, 2012 - 6:45pm

Arbitron's long-awaited cross-platform ratings service (more here) is "still in the works," according to company EVP/COO Sean Creamer on the Arbitron Q3 conference call yesterday. "It's not a question of if, but when, we launch this service."

Creamer said, "the goal is an integrated service so (radio) stations get total credit" for listening, regardless of the platform on which it happens. FMQB reports that for Internet-delivered radio content, the Arbitron service "would use online logs to measure Internet radio listenership and include all types of Web radio, from terrestrial stations' streams to services such as Pandora."

As we reported last month (here), Arbtitron announced an arrangement with comScore and ESPN to measure the sports network's audience for audio, video, and display content across radio, television, the web, and mobile platforms. Mediapost quotes Creamer saying on yesterday's conference call, "This (ESPN) project underscores radio’s importance and relevance in a cross-platform world."

Read more from FMBQ here and Mediapost here.

New Arbitron/comScore system's first task: Measuring ESPN's cross-platform audience

Thursday, September 13, 2012 - 12:20pm

While we were waiting for Arbitron to finally unveil their long-awaited unified on-air/online radio measurement (see RAIN here), they've announced a deal with comScore and ESPN to measure audio, video, and display across radio, tv, the web, and mobile.

The goal here is to create audience measurement using common metrics on a national and continuous basis, so content providers and marketers can gauge the reach, engagement, and cross-platform duplication of audience.

"The unprecedented size and scope of the project is being driven by the multiplatform measurement requirements of ESPN, which delivers video, audio and display content via television (both in-home and out-of-home), online and mobile video, PC web, mobile web, apps, tablets, digital audio and terrestrial radio" (see yesterday's top story in RAIN here), the companies' announcement read.

The initiative (characterized as "five-platform" as it separates "smartphones" adn "tablets") will integrate "the census and panel-based PC, mobile and TV set-top box measurement capabilities of comScore along with enhanced, single-source, multiplatform measurement capabilities of the Arbitron Portable People Meter (PPM) technology," according to the statement.

Though no roll-out date has been announced, ESPN, comScore and Arbitron will unveil more details October 1-3 at the upcoming Advertising Week convention in New York.

Read the press release here.

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