Study shows usage of Pandora in cars up 75% over last year

Friday, October 7, 2011 - 11:00am

Pandora in-car usage is up 75% over 2010In Q3 2011, 11 million people listened to Pandora in their cars, according to data from MagnaGlobal's Media Access Quarterly. That's up from 6.3 million in 2010 (around 75% growth).

By comparison, MagnaGlobal reports Sirius XM had 19 million in-car subscribers in Q3 (up from 18 million; around 6% growth).

Two factors may have contributed to Pandora's growth, says MagnaGlobal: (1) more than 90% of cars now have auxiliary input jacks, perfect for hooking up smartphones, and (2) there are now over 100 million smartphones in the U.S.

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