Brian Benedik

Brian Benedik to exit Katz 360

Wednesday, September 5, 2012 - 12:55pm

Brian BenedikKatz Media Group announced today digital advertising executive Mort Greenberg will join the company as President of Katz 360, effective October 1. He replaces Brian Benedik (pictured), who "will be leaving the company to persue other interests," reports Radio Ink.

Greenberg comes to Katz from Nokia, where he was the Global Head of Advertising Sales for Nokia’s Location & Commerce Division. He has "more than 15 years of industry knowledge including print, television, radio, mobile, online, search, video and social advertising experience," says Katz.

You can find Katz Media Group's press release here and Radio Ink's coverage here.

Abundance of streaming ad inventory keeping CPM growth low

Wednesday, March 14, 2012 - 12:30pm

Digital ad revenue"It's a buyer's market for many ad categories" when it comes to streaming ads, reports Inside Radio. The publication reports streaming CPMs are flat or marginally rising, probably due to an "abundance of inventory... advertiser demand has yet to catch up." Katz360 president Brian Benedik says CPMs range from $3-5 for national/network ads to as high as $15 for hyper-targeted ads.

Diana Anderson, VP of ad buyer Carat, tells Inside Radio, "There is duplication among the audio aggregators and we have found that we can use fewer partners and leverage our spending for better pricing."

Benedik recommends reducing the in-stream spotload to help increase CPMs (which would also improve the listening experience). Radio One digital VP Dan Shelley is considering doing just that, though the idea is only "in the contemplation phase."

You can subscribe to Inside Radio's daily newsletters here. Katz360's Brian Benedik will be a panelist in our discussion about digital advertising at RAIN Summit West 2012 (more info here).

Vegas RAIN conference to feature Brian Benedik, Jon Mitchell, Michael Papish

Wednesday, February 22, 2012 - 1:00pm

Brian BenedikToday RAIN announces the addition of three more industry executives to the agenda of RAIN Summit West 2012: Katz 360 Sales President Brian Benedik, Spotify VP of U.S. Adsales Jon Mitchell and Michael Papish, Rovi Corporation Director of Architecture & Innovation.

The conference takes place Sunday, April 15 in Las Vegas (more info below).

Brian Benedik (pictured right) is President of Katz 360 Sales, the Katz Media Group’s digital sales arm, and a RAIN Summits veteran. After starting his career at Eastman Radio in 1993, he was promoted to NY Sales Manager five years later. Benedik served as General Sales Manager of Clear Channel Radio Sales and became President of Christal Radio

Jon MitchellJon Mitchell (pictured left) oversees all elements of the ad business for Spotify in the U.S. He has been with Spotify for more than 4 years and was the founding member of Spotify UK. In January 2011 he moved to the U.S. to launch and build the ad business. Previous to Spotify, Mitchell worked in the UK radio industry for 8 years, serving at Capital FM, Classic FM and other brands.

Michael Papish (pictured right) Michael Papishoversees the Rovi search and recommendations R&D team and helps guide the strategy for recommendation technology in Rovi-powered user experiences. Prior to Rovi -- from 2000 to 2010 -- Papish was CEO and co-founder of MediaUnbound, a profitable entertainment content recommendation technology company which licensed solutions to companies such as Terra Networks, MTVN/Viacom, Ericsson and Motorola. Rovi acquired the assets of MediaUnbound in March 2010.

Other speakers set to appear at RAIN Summit West 2012 include Pandora SVP of Advertising Sales Steven Kritzman, Managing Partner of TAG Strategic Ted Cohen, TargetSpot CEO Eyal Goldwerger and others.

ESPN SVP, Production/Business Divisions Traug Keller will keynote the conference. RAIN will announce more speakers and panel topics in the coming weeks.

RAIN Summit West 2012

RAIN Summit West will take place on Sunday, April 15 at the former Las Vegas Hilton, now called the LVH -- Las Vegas Hotel and Casino. It will conclude with the always-anticipated tradition of the poolside RAIN Reader Cocktail Party.

The Summit is an official “Co-Located Education Program” of the NAB Show. Registration includes access to the NAB Show Exhibit Hall and a catered box lunch. RAIN registrants can save $100 on NAB registration.

For registration and sponsorship information, visit

Other RAIN Summits are planned for later this year in Dallas (at the RAB/NAB Radio Show) on September 18th, in Minneapolis (at the Conclave) on July 20, and in Berlin, Germany on October 5th.

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