Boston Globe

Legendary Boston alt rock WFNX alive online as two competing webcasters

Friday, December 21, 2012 - 12:45pm

In summer came news that not one, but two, online "heirs apparent" to heritage Boston alternative rocker WFNX would launch (see RAIN here and here). And the similarities between the two are striking.

Each webcaster has sustained the alternative rock format, staffed by well-known local talent, and works to integrate audio programming with that of its parent media.

Both webcasters are operated by Boston newspaper groups. The Boston Globe (its online presence is Boston.com) launched RadioBDC in August (RAIN coverage here). Phoenix Media, which publishes several alternative newspapers (including one in Boston), retained the WFNX call letters and intellectual property after selling the frequency to Clear Channel (that frequency today became a new Electronic Dance Music station). The same month RadioBDC went live, featuring former WFNX air talent hosting new shows and local events, WFNX.com added well-known DJ Kurt St. Thomas to program and create original content.

"(RadioBDC) felt like a really natural extension of what we do every day on the Web," Jeff Moriarty, VP of digital products for Boston.com, told NetNewsCheck.com. "It was just a new way to connect with people in Boston."

Phoenix Media's objective is quite similar: Content that's integrated with what's in its paper and on its website, with the idea to put "it all together and cross promote each other and work in a completely different way," St. Thomas told NetNewsCheck.com.

"Both stations have attracted new sponsors, most notably beer companies, and are working with them to host high-profile events... (often targeting) the city’s many college students," reports the news source.

Read the article here. H/T to Tom Taylor Now.

Alt-rock RadioBDC features former WFNX staffers; Triton Digital handling streaming

Monday, August 13, 2012 - 1:50pm

RadioBDCThe new web radio service from Boston.com -- dubbed RadioBDC (as in, Radio-Boston-dot-com) launched today at noon, following a montage of station production and string quartet versions (!) of classic modern rock songs. Dicky Barrett, frontman for local faves The Mighty Mighty Bosstones, called in to congratulate staffers and "front-announce" RadioBDC's first song, The Bosstones' "I Want My City Back."

Boston.com is a regional news portal owned by the Boston Globe. It attracts more than 6 million unique visitors per month. The site announced it would launch an online-only alternative rock web radio station back in June (RAIN coverage here), then hired on-air staff from the local alt rock station WFNX (which flipped formats after its sale to Clear Channel).

Triton Digital announced today that it will provide the station with its content delivery network (CDN), a Flash-based audio player and three mobile apps (available for iPhone, Android and BlackBerry devices), as well as measurement and ad insertion. Additionally, Triton will provide audience engagement solutions including song and artist facts, lyrics, sampling and purchase options, content sharing and more.

The station will stream online at Boston.com (here). It will feature live programming (including news and lifestyle features) from 7am to 10pm every weekday and Sunday morning. At other times RadioBDC will stream alternative music. The stream will also include ads, though the "primary revenue generator" will be sponsored events, the Boston Globe reports (here).

Boston.com's general manager Lisa DeSisto says RadioBDC is "a way to deepen the engagement" of the site's visitors, Radio-Info reports (here).

"It’s all about attracting audiences and getting people to do things with us,” said Christopher Mayer, publisher of the Boston Globe. “We’ve seen people move from print to the Web, and from the Web to mobile. Why wouldn’t they also want our content in audio?”

Syndicate content