bollywood

"Spotify of India" music service Saavn adds music ID functionality from Shazam

Friday, April 5, 2013 - 11:50pm

Techcrunch reports Indian music service Saavn will add functionality from Shazam -- which makes mobile apps to identify songs (and other media) by sampling audio -- as part of a new partnership.

Saavn offers an ad-supported digital music service for fans of Bollywood and South Asian music, "targeting the vast numbers of data-enabled phones in India and South Asia that lack the ability to run smartphone apps." It calls itself the "Spotify of India" (where most western-based digital music services aren't available). Saavn last year added an English language version of the service.

Paramdeep Singh, Saavn executive chairman and one of its founders, will join us on the "International Trends in Online Audio" panel at RAIN Summit West Sunday in Las Vegas (more here).

Read more on the Saavn/Shazam partnership in Techcrunch here.

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