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Townsquare Media buys MOG's music blog ad network

Friday, August 24, 2012 - 12:35pm

Townsquare Media Group, owner of 244 radio stations in 51 markets, plus music web sites like PopCrush, Ultimate Classic Rock and Taste of Country, has acquired MOG Music Network, an ad network that reps music blogs.

In July, Beats bought the other half of the MOG company, the on-demand music streaming service (see RAIN here). Townsquare reportedly paid $10 million for the ad network, which it will rename Townsquare Media.

Read more in the New York Times here and AllThingsDigital here.

LDR creates online news trend monitor for sports and talk radio, TopicPulse

Thursday, March 15, 2012 - 11:40am

Listener Driven Radio has introduced a new tool which monitors the online exposure of news items in local markets, so for news, talk, and sports producers and talent can see what's "getting buzz" locally.

The product, LDR.TopicPulse, scans online news sources, local blogs, and social media like Facebook and Twitter to generate and continually update a report of trending topics on a local, national, or topical basis.

"We are passionate about innovation and using technology to make broadcast programming better," said Maureen Lesourd, Chief Revenue Officer at LDR.

Listen Driven Radio is software platform for music broadcasters to enable "crowd-sourced" programming, now used by more than 125 stations internationally. Find out more about the LDR.TopicPulse product here.

Music discovery service Exfm growing fast, raises $1.5m

Thursday, February 16, 2012 - 11:00am

ExfmSince a relaunch late last year, music service Exfm has reportedly grown to 300,000 active users (up from 75,000). The company also has raised $1.5 million in new funding.

Previous to the relaunch, Exfm was a web browser extension. Now its a "full fledged web service," writes Venture Beat. The service offers various "channels," each filled with music gleaned from blogs. Like the Hype Bot, Shuffer.fm and other service, Exfm turns music blogs into an almost radio-like experience.

Venture Beat has more coverage here.

Informal Arbitron survey shows radio not yet effectively "engaging" listeners via social media

Friday, October 28, 2011 - 11:30am

Arbitron released the results of an informal study it conducted on radio stations' use of social media and stations' social media engagement with listeners. The bottom line: radio largely approaches social media -- which should be a platform for "engagement" and genuine "back-and-forth" between station and listeners -- as another form of "broadcasting" (the "we talk, you listen" model).Arbitron social media chart

For the study, Arbitron randomly chose 15 stations (6 in markets 1-50, 5 in 51-149, 4 in 150+) of various formats and monitored their activities on Facebook, Twitter, YouTube, and blogs (apparently, radio's abandoned MySpace) over a recent Thursday-Saturday. As it turns out, almost all stations in every format are on Facebook, but not necessarily Twitter, YouTube and MySpace. Interestingly, the study found the average station has a Facebook audience equal to roughly 7% of its cume (this does vary, however, by genre... small cume stations often have highly-engaged and loyal listeners, e.g. sports talk). [See the chart below-left. We're not sure of the difference between the "7% of cume" figure cited in the study's text, and the "11%" average that appears in the chart.]

The study revealed that nearly three-quarters of stations surveyed didn’t post a single Twitter or Facebook update over the weekend. More than half the stations didn’t manage to elicit a listener response on their Facebook wall for the entire three-day survey period. And for what engagement with listeners there was, almost 80% of those exchanges originated with the station.

More than 1 in every 4 radio station Facebook posts were plugs for contests and giveaways, but those posts generated only 10% of the comments stations got from listeners. "The lack of comments is indicative that these types of post are not actually stirring people’s interests or engaging them," says Arbitron. "To click on the 'like' button takes little effort and is a short term strategy, after all who doesn’t 'like' free stuff?" 

Arbitron social media chartBetter for actually eliciting listener response were "question" posts ("Who are you rooting for in the World Series?" or "Do you support or oppose the 'Occupy' movement?"). While only 1 in 5 station Facebook posts asked listeners for their opinion, more than half of listener posts on station Facebook pages were in response to these questions. Arbitron does offer the caution, however, "Stations need to ensure they aren’t just pushing out questions though and that they are actually engaging in the conversation."  

Arbitron concludes, "Stations must engage their listener. Engage doesn’t mean to push out a message from a social media platform and then count the responses. Engage means to share stories, build community and create deeper relationships. Most stations are not engaging consistently. It appears most stations have not adjusted their communication style from broadcasting to engaging."

Read the summary of Arbitron's study summary here.

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