Beats Music

Beats Music promises January launch

Wednesday, December 4, 2013 - 11:00am

After months of leaks, the outlook for Beats Music is suddenly more specific and official. The service will debut in January, as announced by CEO Ian Rogers in his blog.

“We’re nearly ready for liftoff. Thanks to your diligent testing and feedback we are locked and loaded, ready to launch here in the US in January, 2014.” 

The service is accepting name claims, so let the name-grab begin. Go here to register early with a preferred user name. 

Anticipation builds for Beats Music

Thursday, October 10, 2013 - 11:00am

Every few days rumors are published about the impending launch of Beats Music. We know it will be soon. We've heard that there will be a subscription component -- possibly all-subscription, like Rhapsody and Google All Access.

We don’t know whether Beats Music will be any good. Well, it’ll be good. We don’t know whether it will be a standout in the crowded field Beats is entering. The service will launch within months, and The Next Web reports that The Echo Nest is involved in creating the recommendation engine. Echo Nest is the tech company that white-labels Internet radio curation for Rhapsody, Spotify, and other leading brands.

Luke Wood, Beats Music president, has promised an acutely personalized and expertly curated listening environment. All the lean-forward platforms promise that, and honestly, delivery on that promise is pretty good. Pandora has some extra mojo for many listeners, but iTunes Radio, Spotify, Rdio -- they all produce a customized Internet radio experience across a huge catalog that was unthinkable not too many years ago

So the question isn’t when Beats will come to market, or whether it will be personalized. The question is whether the product development truly contains innovations that will set Beats apart from the pack. Because inducing users to stick around after the trial period is getting increasingly difficult.

Beats Music: No involuntary spasmic discharges

Monday, September 23, 2013 - 12:20pm

Precious little information about the upcoming Beats Music streaming service is seeping out from behind the firewall, except that it will use acquired MOG assets, and might be called Daisy. Both those bits are interesting, but potentially not as intriguing as CEO Ian Rogers.

Rogers was head of Yahoo!’s music efforts in a previous corporate incarnation, before heeding the call of the startup and joining Topspin, a label- and artist-services company. He remains on the Topspin board while taking the reins at Beats Music.

If one can divine the character of a yet-to-launch service by the personality of its leader, Rogers’ blog (Fistfulayen) is a must-read. He doesn’t post often, but the updates demonstrate a sharp blend of social network critiques, family business, youthful reminiscences, and (rarely) a Beats Music hint.

Today Rogers let fly an excoriating complaint of music services that auto-share their users’ every listen to Facebook. (His gripe is understandable, though it should be pointed out that most streaming services ask for an opt-in to auto-sharing, albeit one that is embedded in the Facebook registration.) Rogers provides instructions for disconnecting those auto-shares in Pandora, Spotify, Songza, Rdio, and Rhapsody -- plus how to stop Facebook from displaying music-sharing on the receiving end. The man is on a mission.

The Beats Music hint? Here it is: “I promise you Beats Music will not do the ‘barf everything you play on Facebook’ bullshit.” If only Rogers were more plainspoken, we’d have a better understanding of how he feels. But seriously, auto-sharing should be a clear, obvious, separate and explained opt-in step in any platform’s registration process. For the sake of social sanity, we cast our vote with Ian Rogers. Now, let’s have a look at that Beats Music service.

[First spotted on Hypebot]

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