Pandora growth slows for summer, but August numbers significantly top last year's

Monday, September 10, 2012 - 2:00pm

Internet radio listening as a whole traditionally slows during the summer months (see our coverage of the July Webcast Metrics here), and Pandora's August numbers show they're not an exception. But their year-to-year growth remains a positive.

The webcaster says it streamed 1.16 billion aggregate "listener hours" for the month, a 70% increase from the 682 million it streamed in August of 2011 -- but actually down slightly from 1.2 billion in July (see RAIN here). Pandora also says it has 56.2 million "active listeners" (that is, the number of accounts that've signed in during the last 30 days) now, up 48% from August of last year (38 million), and but up only slightly over July's 55 million.

Finally, Pandora says its "share of total U.S. radio listening" is now up to 6.30%, an increase from 3.67% at the same time last year (and from 6.13% in July).

Several webcasters, including Pandora, reach new record highs for 2011

Monday, September 26, 2011 - 12:00pm

RAIN's updated tracker chart with August numbers shows Pandora leaping ahead of the other webcastersSupposedly free of tracker errors, Pandora's audience soared 40% month-to-month in Triton Digital's newly-released Webcast Metrics for August 2011, while nearly all other webcasters also grew.

The top-ranked Pandora now commands an AAS (Average Active Sessions, which is essentially equivalent to AQH — i.e., average simultaneous listeners) of 676,801 -- nearly double the combined audience of the other 19 ranked webcasters in the Domestic Mon-Sun 6a-12m daypart. Pandora's numbers have for the past few months been affected by the omission of tracking code in some of their mobile apps.

(Click the chart at right to view a larger version.)

Most other webcasters also saw gains over July, though many were only regaining ground lost during summer. For example, #2-ranked CBS Radio was up 16% month-to-month, but their AAS of 97,712 is lower than where it was in April (98,676). Clear Channel was in a similar position, growing 14% month-to-month but reaching an AAS lower than April's.

Slacker was the only webcaster in the Top 20 ranker to show a month-to-month decline, but even then it was very slight.

August also saw several webcasters reach new record highs for 2011. AccuRadio, Digitally Imported Inc., EMF Corporate, Greater Media and Radio One / Interactive One -- not to mention Pandora -- all reached new year-high AAS levels.

You can find the Domestic and All Streams Mon-Sun 6a-12m rankings below. Find out more from Triton Digital’s Webcast Metrics report here (PDF) and find our coverage of July 2011’s ratings here.

Triton Digital's domestic ranker for August 2011 (Mon-Sun, 6a-midnight)Triton Digital's all streams ranker for August 2011 (Mon-Sun, 6a-midnight)

Syndicate content