audiometrics

Studies: Nearly half of UK adults listen online weekly; more than 1/3 of all UK radio listening via digital platforms

Thursday, June 13, 2013 - 12:55pm

A new service in the UK called Audiometrics says 48% of adults in that country listen to audio or radio online weekly -- that's 25 million age 15+. In the 25-34 demo, 59% are weekly listeners online.

Audiometrics' first market research to measure listening behaviour was published today and presented to key companies from the online audio sector at the initial meeting of the IAB's Audio Council in London.

Meanwhile RAJAR (Radio Joint Audience Research), which measures and profiles the audiences of UK radio stations, reported recently that listening via digital platforms (online, DAB radio, and digital television services) was up 11% over last year, and total digital hours were up 14% (two-thirds of that are on DAB).

More than a third of all radio listening is now via digital, says RAJAR.

Read more on Audiometrics here and RAJAR's figures here.

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