audio ads

Moodagent, Mixberry partner to target audio ads "with emotion!"

Thursday, February 23, 2012 - 12:20pm

Ad firm Mixberry Media has partnered with music playlist company Moodagent to develop a system to target audio ads based on a listener's moods and emotions.

Moodagent has categorized its library of more than 5 billion tracks, based on "mood, emotion, genre, style, instrument, vocals, orchestration, production, and beat / tempo," according to Hypebot. Further, the songs are "scored on five attributes: Sensual, Tender, Happy, Angry, and Tempo." From this knowledgebase, Moodagent can create emotion-based playlists (in fact, you can try it -- it's an app in Spotify).

Mixberry plans to harness this capability to target their ad messages to "distinct emotional profiles." Hypebot explains, "Brands will be able to select a specific song to embody the essence of their message and, as a result, have their ads heard when the listener is enjoying other tracks with the same emotional data and characteristics – allowing advertisers to communicate the core value of their brand as they perceive it and deliver it to users when they’re in a similar mood or state of mind."

Read more from Hypebot here.

Borrell forecasts radio's online ad revenue will surge 85% next year; online audio ad take to double

Wednesday, November 16, 2011 - 12:00pm
A Borrell Associates report predicts that U.S. radio’s total online ad revenue will grow 85% next year, reaching $539.4 million. And for the first time, online audio advertising will bring in more dollars for radio than on-site display ads, Borrell says.
Online audio ads were just 1.7% of total online spending this year. But that's forecast to more than double next year, to 3.2%. Given the shifting proportion of online listening towards pureplay webcasters (especially Pandora, see today's top story), while broadcasters can expect to bring in $159 million for the audio ads they stream in 2012, online-only radio should book $418 million (more than twice radio's take).
Of course, local broadcasters should have the advantage over pureplays when it comes to local online sales. And to take advantage of that, Borrell says the key will be mobile.

Borrell Associates

"While traditional local online ad spending will grow double-digits again next year," Inside Radio writes, "the real sizzle to this advertising steak is now found in mobile spending.  Borrell Associates forecasts 88% of all local online advertising will viewed on tablets, smartphones or GPS-enabled laptops by 2016." Borrell predicts local mobile advertising will spike 66% in 2012 to $4.3 billion.

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