audience measurement

AdsWizz, StreamGuys partner for ad-insertion product for streams and podcasts

Wednesday, August 22, 2012 - 12:50pm

Streaming provider StreamGuys has announced a partnership with ad-serving and audience measurement firm AdsWizz. The companies will provide webcasters "mobile-friendly, multi-platform streaming solutions with targeted, rich media advertising capabilities."

The two companies have developed a system that inserts "pre-roll" and "mid-roll" audio ads into podcasts. The companies will offer include audio and video instream ad-insertion, which can be targeted to listeners of specific gender, other demographic, geographic data. The StreamGuys/AdsWizz solution supports Flash and Icecast streaming for MP3 and HE-AAC audio formats; as well as Flash and iOS for video.

Read more in the press release here.

AdsWizz VP/Sales & Marketing Patrick Roger will moderate the "Targeted Advertising & Listener Registration" panel at RAIN Summit Europe in Berlin, October 5th. AdsWizz Product Manager Erik Barraud will speak on the Measurement Options for Streaming Audio panel as well.

NPR makes Triton's Webcast Metrics, Ad Injector available to member stations

Tuesday, March 27, 2012 - 11:25am

Through their recently-announced partnership with Triton Digital, NPR Digital Services will offer member stations use of Triton's Webcast Metrics (for online listening measurement) and Ad Injector (for corporate sponsorship management).

"This is an exciting next step in our ongoing effort to embrace and leverage digital media platforms,” commented Bob Kempf, Vice President of NPR Digital Services, in a press release.

Read the press release online here.

Server log data can't always tell the whole story, says Arbitron

Tuesday, December 20, 2011 - 11:35am

Yesterday afternoon Arbitron issued a statement advising against comparing its own survey-based PPM audience estimates to those of "Internet music services" based on server logs.

"Arbitron urges those reviewing audience estimates from Internet music services not to make direct comparisons to Arbitron audience estimates in any market," they wrote.

The paper from Arbitron came just hours after industry news sources like Inside Radio (as well as this publication here) quoted broadcast radio executives expressing trepidation over Arbitron's own upcoming Total Audience Measurement service -- a new ratings service designed to measure listening across AM/FM, satellite, and Internet platforms (latest here). It also came on the same day Arbitron competitor Triton Digital announced its new program for local market ratings for webcasters (here). 

But Arbitron's afternoon missive seems to actually be in response to recent PR from leading webcaster Pandora and market research firm Edison Research. In summer Edison began announcing results of studies it said indicated that Pandora had become a significant competitor to traditional radio in major U.S. radio markets. Last week Edison released its latest data (here), indicating not only that Pandora now had at least a 1.0 AQH rating 18-34 in nearly all the top ten markets, but for the first time showing cume ratings. As Tom Taylor writes in Radio-Info, "suddenly, the metrics are starting to look very 'radio'-like." [Indeed, Arbitron insists, "Highlighting the differences between estimates, even those with the same names and descriptors, is part of our obligation to the industries we serve."]

In its statement, titled Thoughts on Comparing Audience Estimates (it's a .pdf file, here), Arbitron (1) insists that audience estimates of broadcast listening (many people listening to the same thing at the same time) can't reliably be put side-by-side with estimates of webcast listening, where each listener gets his own stream.

Arbitron also advises (2) against using webcast audience estimates that don't include explicitly-cited limitations and "detailed description of methodology" for making their estimates. Next, (3) with "many Internet music channels... there appears to be no way of confirming if anyone is on the other end throughout the session." And, (4) those Internet services can't always verify whether "self-reported registration data are reliable and that users do not have multiple accounts."

Read a more point-by-point summary of the Arbitron paper from Tom Taylor in Radio-Info here

Consultant Mark Ramsey defends the veracity of server-side measurement and takes apart Arbitron's arguments here.

"Perhaps we should be bringing Arbitron up to date," he wrote, "rather than blowing dust onto metrics which are based on every user with 100% accuracy, not a smattering of sampled users with sketchy accuracy."

RAIN Analysis: The timing of this statement from Arbitron is pretty awkward, it would seem. Arbitron needs to walk a pretty fine line here. On the one hand, it's attempting to discredit audience estimates based on the data culled from servers about "when" and "how much" those servers send out into the ether. Yet, it needs to quell a brewing client rebellion among broadcasters over its own Total Audience Measurement service -- a service that will reportedly estimate listening based partially on server log data. Stay tuned. -- PM

To compete with over-the-air radio, Pandora says it needs the same audience metrics

Monday, November 7, 2011 - 12:00pm

Pandora founder Tim Westergren, speaking to advertising executives last week, stressed the need for a "universal metric" to measure listening to both traditional, broadcast radio and Internet radio services like his own.

"It's really absurd there's not an apples-to-apples" comparison, he told a group of advertising professionals at agency Horizon Media. 

Pandora reported $176 million in ad revenues for its fiscal year ending July 31. Advertisers spent $17 billion on AM/FM radio advertising last year; and as Pandora says it now owns 4% of radio listening in the U.S., the webcaster obviously feels a bigger slice of that pie. 

In fact, this sounds like exactly what audience metrics firm Arbitron is working towards now. Over the past few months, Arbitron has revealed some of its plans for an integrated over-the-air and Internet radio measurement system (in RAIN here and also here). Towards these efforts, the company acquired Finnish mobile audience measurement and analytics firm Zokem Oy (see RAIN here) in July, then partnered with Belgian ad tech firm AdSwizz last month (in RAIN here). Arbitron EVP/COO Sean Creamer explained AdSwizz will, in fact, convert server-based streaming radio data (such as from webcasters) into traditional broadcast radio metrics like Average Quarter Hour, Time Spent Listening, and Cumulative Audience.

Without a platform-agnostic metric, Chief Revenue Officer John Trimble explained Pandora sales efforts involve "doing manual calculations to turn unique visitors and time spent into traditional-radio metrics such as average quarterly hour," reports. Read more here.

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