Moodagent, Mixberry partner to target audio ads "with emotion!"

Thursday, February 23, 2012 - 12:20pm

Ad firm Mixberry Media has partnered with music playlist company Moodagent to develop a system to target audio ads based on a listener's moods and emotions.

Moodagent has categorized its library of more than 5 billion tracks, based on "mood, emotion, genre, style, instrument, vocals, orchestration, production, and beat / tempo," according to Hypebot. Further, the songs are "scored on five attributes: Sensual, Tender, Happy, Angry, and Tempo." From this knowledgebase, Moodagent can create emotion-based playlists (in fact, you can try it -- it's an app in Spotify).

Mixberry plans to harness this capability to target their ad messages to "distinct emotional profiles." Hypebot explains, "Brands will be able to select a specific song to embody the essence of their message and, as a result, have their ads heard when the listener is enjoying other tracks with the same emotional data and characteristics – allowing advertisers to communicate the core value of their brand as they perceive it and deliver it to users when they’re in a similar mood or state of mind."

Read more from Hypebot here.

Clear Channel touts digital growth on earnings call; iHeart customizable radio to remain ad-free for time-being

Wednesday, February 22, 2012 - 1:00pm

The manner in which Clear Channel dealt with its digital business on yesterday's earnings call should come as no surprise to anyone who's been listening to CEO Bob Pittman lately (see RAIN here). Radio-Info reports today that Clear Channel CFO Tom Casey began the call "by talking about iHeartRadio app and last September’s successful iHeartRadio Music Festival... Casey talked frequently about digital initiatives and investments, both around the radio platform and at Clear Channel Outdoor. (The hottest thing going in out-of-home advertising is digital displays.) And digital seems to be the growth engine, as you can see from the Fourth Quarter results..."

Casey told investors digital ad (streaming and display) revenue is “growing nicely,” Taylor reports. And this mirrors the industry overall (see yesterday's coverage of RAB's revenue report here). However, the customizable feature of the company's iHeartRadio service -- the company's answer to Pandora -- has been commercial-free since its launch, and will remain so for the foreseeable future. The apparent thinking is about building usage, and not jeopardizing early adoption with an overload of ads. 

"Casey said the company was getting great feedback from listeners, is not monetizing iHeartradio and has no plan to do so right now," Radio Ink writes today. Casey reported 48 million downloads of the iHeartradio app in 2011, and 37 million monthly uniques from all the company's digital products and brands.

Read more in Radio-Info here; more in Radio Ink here.

Time travel into the future this weekend!

If you're an executive who's trying to prepare your radio station (or other company) for the future, wouldn't it be great if you could jump into a time machine, travel forward to approximately 2015, see what's happening, and then come back to the present, so your could prepare your company to be a winner in 2015?

Well, when it comes to the subject of how radio will be used in automobiles in 2015, I believe I can show you a way to do that this weekend!

Here are step-by-step instructions:

(1) Buy or borrow an iPad with 3G data access (as opposed to just Wi-Fi). The Time Tunnel

(2) Set it up in your car (or a borrowed or rented one) in such a way that it's positioned somewhere near the "center stack" -- i.e., if you're the driver, just to your right, either (A) on the dashboard or (B) in front of the radio/GPS/ventilation controls or (C) in front of the stick shift if you have one. Ideally, if possible, plug the audio out from the iPad into your car's audio system.

(3) Imagine that the iPad is actually a 9" diagonal screen set into the center stack.

(4) Now start using the iPad for the weekend: Use Google Maps as your GPS, use your favorite radio app(s), use Yelp for finding restaurants, maybe use a great app called ClockTacular as your clock, etc. (Not to be a braggart, but AccuRadio has a very nice iPad app, with 600+ channels of personalizable music organized by genre, and with a neat "cover flow"-like history display that works really well in this context.)

Voila! This is what driving is going to be like in approximately 2015 for a reasonably typical consumer: Big screen, fast Internet connection, cool apps.

Now come on back and join us in 2012 -- and start preparing for that future!

Angry Birds creator developing a music app

Tuesday, January 31, 2012 - 8:00am

Angry's Eliot Van Buskirk reports that Rovio, the creator of the mobile app sensation Angry Birds, is building "some sort of music app."

That's according to Rovio CEO Mikael Hed. Van Buskirk reports that "Hed didn’t offer much in the way of detail," but did hint that it may be some sort of interactive music app that lets users manipulate music as it plays.

Concludes Van Buskirk: "we can’t wait to see Rovio’s take on music apps and we wouldn’t be surprised if it came out before the end of the year."

Read more at here.

Is it really a match? New iPhone app compares couples' music to determine compatibility

Friday, January 20, 2012 - 11:00am

ChuChu Tune recommends you break up, sorry!A new app for iOS devices (iPhone, iPod Touch, iPad) tests users' compatibility with their significant other by comparing music playlists

Called ChuChu Tune, the process involves the couple holding their phones up together while the app scans both music collections.

If it's not a good match, the app will apparently promptly declare "that the two partners might be better off seeking love elsewhere," reports Springwise.

You can find more coverage here and download the app here.


New iPhone app turns Spotify into customizable web radio service

Thursday, January 19, 2012 - 11:25am

SpotONDevelopers from Springworks have created a new app for iPhones that turns Spotify into a personalizable web radio service.

Called SpotON, the app creates radio stations out of artists and features thumbs-up and -down ratings to customize the stream.

Users can even send tracks from SpotON into their playlists on Spotify, effectively bookmarking tracks to listen to later on-demand. has more coverage here.



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