Alan Burns and Associates

About 1 in 4 female radio listeners access web content in their cars weekly

Wednesday, July 18, 2012 - 1:20pm

In-car web radio listeningAlan Burns and Associates have more to share from their survey of women radio listeners (find RAIN's earlier coverage here), and it has to do with in-car web music listening.

Nearly one in four women said they access web content in their cars weekly and 16% do so every day. Among those who have built-in web access, around 50% use the Internet in-car daily. It's not clear if that includes systems like Ford SYNC, which technically don't connect to the web without a smartphone.

Women surveyed cited not having web access in their cars as the #1 reason for not listening to Pandora and other web radio services more.

Alan Burns and Associates says the female radio listeners they surved "who already have in-car access still listen to [terrestrial] radio more often than anything else in the car, and just as often as other women."

Alan Burns and Associates will present more info in a free webinar, presented by Trition Digital, tomorrow at 3:30pm Eastern. Registration can be found here.

Mobile and web radio listening growing strongly among women, Alan Burns & Associates study finds

Friday, July 13, 2012 - 12:00pm

Stats from Alan Burns & Associates new study of women radio listenersOverall radio listening isn't decreasing, according to new research, it's just migrating to the Internet and especially to mobile devices. A study by Alan Burns and Associates of more than 2,000 female radio listeners, aged 15-54, found that daily listening to AM/FM radio -- no matter the device -- is up around 2% year-over-year.

Looking deeper into the numbers though, daily listening to AM/FM on a radio is down 24% year-over-year, while listening to AM/FM online is up 282% and listening on a mobile device grew a whopping 750%.

In other words, increases in digital radio listening are apparently more than making up for traditional radio listening's lost ground. Those gains might be larger if one were to include web-only music streams, which nearly half of those surveyed said they listen to at least weekly.

However, AM/FM listening on radios remains a juggernaut: 86.6% of the women surveyed said they listen to AM/FM on a radio on a weekly basis. And listening to AM/FM on a radio is still more than twice that of listening to AM/FM via the web and on mobile devices combined.

Alan Burns & AssociatesBut online, "custom music streams" are slightly more popular than AM/FM simulcasts among the women surveyed: around 49% of those surveyed said they listened to cusom music streams on a weekly basis (up from 39% in 2011), compared to around 43% who said they listened to AM/FM web simulcasts on a weekly basis (up from 34% in 2011).

The fastest growing area, unsurprisingly, appears to be mobile. Nearly 50% of the women surveyed said they had downloaded a radio app and 26.2% listen to mobile radio at least weekly (up from 15.4% in 2011). And time spent listening to AM/FM on a mobile device reportedly grew around 400% year-over-year.

Just under half of those surveyed agreed with the statement, "I can foresee a day when I won’t need or want to listen to music on radio because I can get it online and/or on my phone," (compared to around 37% who agreed with the statement in 2011).

You can find the results from Alan Burns and Associates' study ("Here She Comes 2012 - Insights Into Women, Radio, and New Media") right here (PDF).

Syndicate content