ad network

TargetSpot releases study on listeners' attitudes towards digital audio ads

Monday, October 22, 2012 - 12:55pm

TargetSpot says its new study shows Internet radio listeners "are more tolerant of digital audio ads than broadcast AM/FM audiences." Parks Associates conducted the study, "Attitudes Towards Digital Audio Advertising," for TargetSpot (which is a digital audio ad network). You can download a summary of the study here.

The study found even when it came to ads that Internet radio listeners didn't find interesting or important, "they are more accepting of them and less likely to stop listening than are listeners to traditional Broadcast AM/FM Radio." TargetSpot also says its study shows most Net radio "listeners don’t mind ads if they perceive they will receive something of interest in return," mobile listeners are "amenable to receiving ads," and they're mostly fine with targeted advertising.

The study summary is here.

Townsquare Media buys MOG's music blog ad network

Friday, August 24, 2012 - 12:35pm

Townsquare Media Group, owner of 244 radio stations in 51 markets, plus music web sites like PopCrush, Ultimate Classic Rock and Taste of Country, has acquired MOG Music Network, an ad network that reps music blogs.

In July, Beats bought the other half of the MOG company, the on-demand music streaming service (see RAIN here). Townsquare reportedly paid $10 million for the ad network, which it will rename Townsquare Media.

Read more in the New York Times here and AllThingsDigital here.

TargetSpot, Katz 360 announce new online audio ad-delivery deals with broadcasters

Friday, December 16, 2011 - 12:05pm

TargetSpotDigital audio ad network TargetSpot this week announced a deal that will have it deliver in-stream audio ads for Spanish Broadcasting System, Inc. (SBS). According to TargetSpot, this will add 1.3 million unique monthly listeners from across SBS' 21 Hispanic-oriented stations. Spanish Broadcasting System has a presence in markets with significant Hispanic populations like New York, Miami, Los Angeles, San Francisco, and Chicago, reportedly reaching 42% of the total U.S. Hispanic population. TargetSpot's ad network now includes more than 80 radio groups and webcasters.Katz360

Meanwhile, Katz Media Group's online audio network Katz 360 expanded its online ad network as well, announcing partnerships with Townsquare Media, Salem Communications, and Deseret Digital Media. Townsquare Media will add 176 radio station streams from 38 markets to the Katz 360 network, plus related websites and access to Townsquare's radioPup mobile app. With Salem Broadcasting brings 95 station streams to Katz 360, 58 of which are in 23 of the top 25 U.S. radio markets. Streams from Deseret Digital Media's three Salt Lake City stations are added as well.

Syndicate content