Triton Digital releases October Webcast Metrics Internet radio ratings

Paul Maloney
December 4, 2012 - 1:00pm

The Webcast Metrics October Domestic Ranker shows top streaming broadcasters all posting low double-digit percentage AAS (average active sessions) growth in the past month. Pureplay webcasters showed either modest growth of were flat.

One theory is that this growth was spurred by increased interest in political radio in the lead up to the November federal elections.

Cox Radio AAS jumped 30% since September in the M-Su 6a-12M ranking, and NPR Member Stations were up 28% (in the case of NPR, this is likely attributable to new stations's addition to the measurement panel). Cox and Clear Channel are both showing healthy growth over the past 12 months (AAS up 50% for Cox, and 87% for Clear Channel) and in calendar-year 2012 (49% for Cox; 40% for Clear Channel). (Note: Last late year, Clear Channel had just added other major broadcasters' streams to iHeartRadio, like Cumulus').

Pandora continued to pad to its enormous listening lead over the rest of the entire panel (Pandora's mere 3% increase in October represents a 40,742 AAS, which by itself is nearly twice the AAS of this ranker's current #6 webcaster). The leading webcaster is also up 35% this year.

Most other pureplay webcasters' performance wasn't nearly as impressive. Slacker is up 31% in the past 12 months, but that period began before it completely absorbed the AOL Radio streams. Note that former top pureplay webcasters and Digitally Imported are no longer in this ranking.

See the complete Triton Digital October Webcast Metrics report (with its cool new look) here. For comparison purposes, our coverage of the October 2011 rankings is here; and here for September 2012.

Paul Maloney
December 4, 2012 - 1:00pm

SoundCloud began as a way for recording musicians and other sound professionals to exchange material. It's since morphed into a vehicle for consumers to preview music, and for podcasters to market themselves. USA Today writes, "(Now,) Taylor Swift, rapper Big Boi, Radiohead and Drive-By Truckers have SoundCloud channels, as do the BBC and CBS News. The White House posts President Obama's speeches and radio addresses and audio from first lady Michelle Obama's events."

Spurred by that change in its use, SoundCloud redesigned its site and mobile apps, to make it easier for users to find and share content.

SoundCloud now attracts 180 million users a month, and users upload more than ten hours of music a minute.

Read more in USA Today here.

Paul Maloney
December 4, 2012 - 1:00pm

The BBC's R&D Department has launched a prototype showcase for four web-based simulations of BBC Radiophonic Workshop sound effects machines of old.

"Back in 1958," reports, "the then relatively young medium of radio demanded sound effects like gunshots and new music for a growing line-up of audio programs. To meet the needs of show producers, the BBC launched the Radiophonic Workshop, a sound effects lab where musicians and sound engineers created fake gun shots by slapping rulers on a table, used analog tape loops and built pre-synthesizer sound effects machines."

Now, results similar to what these machines produced can be generated by web applications built without Flash, using the open source Web Audio API (which processes and synthesizes audio in a web browser).

Here's why this is important, according to the ReadWrite: "For the last two or three years, developers have been moving away from clunky, proprietary technologies like Flash and Silverlight and, whenever possible, using HTML, CSS and JavaScript to build complex interfaces and embed multimedia. The result is a smoother experience that works across devices and browsers without the need for extra plugins."

Read more here. Try the effects yourself here (links to the generators are at the bottom). Finally, ReadWrite has a URL for the Web Audio API, but this one seems to work better.