RAIN 8/31: We'll address the streaming concerns of local broadcasters at RAIN Summit Dallas

Paul Maloney
August 31, 2012 - 12:05pm

Editor's note: RAIN will return Tuesday, September 4. Have a great long weekend!

We have to credit Seneca County Radio president & CEO Keith Hodkinson (whose webcast was a finalist in the 2011 RAIN Internet Radio Awards for "Best Overall Strategy") with the idea of a Summit panel that addresses the unique streaming and Internet challenges of the local broadcaster. While we let Keith's words gel in our heads, news broke that broadcaster Saga Communications had not only decided to shut down some of its local streams, but later announced its plans to abandon ad-insertion efforts.

Undoubtedly, the local station or group faces issues that national broadcasters and online-only webcasters don't. There are simply different financial realities for streaming content that's geared mostly to a local audience, and most local operators are still wrestling with how best to serve their markets online. 

So, we're happy to announce that new media vet and head of CBS Radio Dallas Dan Halyburton will moderate the "Online Strategies for Local Broadcasters" panel at RAIN Summit Dallas, coming up Tuesday September 18th, just before the RAB NAB Radio Show. He and Emmis Digital VP Angie May Cook are two broadcasters making streaming work on the local level -- along with support from professionals like Triton Digital's VP/Director of Sales NA, Streaming Division Stephanie Donovan (top right), TargetSpot VP/Publisher Development Elizabeth Pardieu, and Radiate Media GM/Affiliate Relations Dave Van Dyke (lower right). They'll all join (previously announced) Susie Hedrick of Marketron and Barry Leffler of Chapelboro.com for an insightful discussion for the local broadcaster.

It's knowDigital Senior Research Analyst Kelly Ellis who'll present the update on her company's "Successful Streaming Audio Brands" research, shortly before the keynote address (more here) from Clear Channel Media and Entertainment President of National Sales, Marketing & Partnerships Tim Castelli (left). Our afternoon's program also features RAIN publisher Kurt Hanson's "State of the Industry" address, and the presentation of the third-annual RAIN Internet Radio Awards (we invite you to take a look and listen to the finalists, here).

You can see the full RAIN Summit Dallas agenda, with a complete rundown of panel topics and speakers, and registration information, here.

(We'd also like to remind you about our inaugural RAIN Summit Europe, coming up October 5th in Berlin. You can find more details on that, and links to register, here.)

Michael Schmitt
August 31, 2012 - 12:05pm

Classical radio data miningKING FM (Seattle 98.1) listener Evan Muehlhausen doesn't care for harpsicords. But "over the past few years, I've noticed that when I tune to the station, I always seem to hear the plinky sound of a harpsicord," he writes. He was going to complain to the station, but before he did,  he "wanted to investigate whether my ears were deceiving me."

Muehlhausen collected and analyzed 30 days of playlist data (around 3,000 "playlist items") posted online by KING FM, assigning composer era information to the songs played. The result? "The data shows that KINGFM is innocent of the charge of favoring Baroque music [harpiscord's "heyday"] over other eras. Indeed, they play less Baroque than anything else... Looks like my own bias against harpsicord has affected my statistical judgment. Good thing I actually checked before blaming the station." 

So the next time a listener calls to complain, why not point them to Muehlhausen's blog post here? He helpfully explains in detail how he collected and analyzed the playlist data. Surely, any radio listener who cares enough to call or write would go through the same trouble Muehlhausen did.

Paul Maloney
August 31, 2012 - 12:05pm

On Wednesday (here) we reported that Pandora would live-stream an event for the first time, the Budweiser Made in America festival from Philadelphia.

We've also reported (here) that Emmis WQHT/New York "Hot 97" streamed live video from its Summer Jam festival earlier this summer. This weekend, the station will stream the entire 36-hour Rock the Bells hip-hop fest (Saturday and Sunday in Holmdel, NJ) on Hot97.TV and on Hot 97-owned Loud Digital Network. Emmis VP of digital Angie May Cook told Inside Radio, "(Live concert streams) extend your audience outside of the venue,” she says. “And you can measure a lot of the engagement, which is great for advertisers." She'll speak at RAIN Summit Dallas next month on our "Online Strategies for Local Broadcasters" panel (see today's RAIN here).

Finally, stream aggregator TuneIn has created Bumbershoot Radio (a music stream featuring artists playing this year's annual Seattle Bumbershoot Music & Arts Festival), and is partnering with local non-comm KEXP to stream som of this weekend's fest performances. TuneIn was a partner of Hot 97 for its Summer Jam, and streamed performances from San Francisco's Outside Lands festival. 

"With PPM causing a greater fixation on minute-by-minute programming, broadcasting a live concert on the air can be a risky proposition," Inside Radio points out. "Dedicated web streams increasingly help fill the void for live music programming."

Michael Schmitt
August 31, 2012 - 12:05pm

BeatsAfter purchasing streaming music service MOG in July (RAIN coverage here), Beats apparently has some big plans. The company -- famous for its iconic headphones -- is working on an iTunes-like service that would include subscription-based music streaming.

Beats is also reportedly working on its own smartphone (Android-based with its own custom UI, manufactured by HTC) and, believe it or not, a TV. "The purpose, we’re told," writes Boy Genius Report, "is to make a push to create an Apple-like experience that extends from a phone to a TV to a tablet to a laptop, much in the same way Apple does with Apple TV, AirPlay and iTunes." 

Find more from Boy Genius Report here.