RAIN 7/5: App usage surpasses mobile web browsing; mobile music listening growth outpaces both

Michael Schmitt
July 5, 2012 - 12:50pm

comScore's research, with key findings highlighted by Fred JacobsSmartphone-wielding folks now use apps more than mobile web browsers. So found comScore in a new study, which also discovered that growth in mobile music listening outpaced other activities like playing games or using apps in general.

More than half of mobile subscribers (51.1%) said they used apps, compared to 49.8% who said they used the web browser, according to comScore. App usage grew 1.6% from the three month period ending February 2012 to the three month period ending May 2012.

That growth was surpassed by the usage of music services on mobile devices, which increased 2.2% over the same time period. Now 27% of mobile subscribers say they've listened to music on their device. 

"All of this spells opportunity for big radio brands and smart broadcasters, most of whom have plans and strategies in place for mobile presence," writes Jacobs Media president Fred Jacobs in his jacoBlog (here). "Our stations can be in the starting lineup of the greatest tech game of all time."

TechCrunch has more coverage of comScore's findings here.

Paul Maloney
July 5, 2012 - 12:50pm

Registration is now open for RAIN Summit Dallas, our annual half-day educational and networking event in conjunction with the RAB NAB Radio Show. The RAIN Summit is September 18th, beginning at noon, at Dallas' Hilton Anatole.

As we announced (here), Clear Channel Media and Entertainment President of National Sales, Marketing & Partnerships Tim Castelli will keynote RAIN Summit Dallas. As part of the Summit, we'll also make the presentation of the third-annual RAIN Internet Radio Awards (more info here).

In addition to Tim, some of the industry's leading innovators will be there for our panel discussions. Company leaders like iHeartRadio SVP Owen Grover, UK Radioplayer managing director Michael Hill, WCHL/Chapelboro.com CEO Barry Leffler, and Myxer founder Myk Willis are confirmed.  We're also looking forward to contributions from other top industry sales, marketing, content, and services experts.

They'll all take part in the afternoon's panel discussions, which will focus on monetizing the mobile platform for radio, the best practices in advertising on Net radio, innovative online content, social network marketing, and online strategies for local radio. Finally, RAIN publisher Kurt Hanson will share his take on "where we are and where we're going" with his "State of the Industry" address. 

The Radio Show is currently offering a special two-for-one discount if you plan to attend both the Radio Show and RAIN Summit Dallas. Just register for the Radio Show (here), and make sure you select the "Radio Show/RAIN Summit Two-for-One Discount" option. If you plan to just attend RAIN Summit Dallas, register here. See you in Dallas!

We're also looking forward to RAIN Summit events at The Conclave in Minneapolis July 20th (details here); and our first event outside North America, RAIN Summit Europe, October 5th in Berlin (here). 

Michael Schmitt
July 5, 2012 - 12:50pm

NME's new Spotify appNME has launched its own Spotify app containing music recommendations, curated playlists and artist interviews.

"We've been creating Spotify playlists for years as a way of adding value to our editorial features and building our community," NME.com editor Luke Lewis told Journalism.co.uk. "It's a great way of involving our users – they can suggest tracks, and then debate which ones have been included. So it made sense to take our Spotify integration a stage further, and build an app."

Spotify also offers apps from Rolling Stone, Pitchfork and other music publications, in addition to offerings from Last.fm, We Are Hunted and others (RAIN coverage here and here). L.A.-area radio station KCRW in June launched its own app for Spotify (RAIN coverage here).

You can find more coverage from Jounralism.co.uk here.

Paul Maloney
July 5, 2012 - 12:50pm

A company called Broadcast Barter Radio Networks has filed a trademark infringement suit against broadcast group Merlin Media over BBRN-owned intellectual property.

Last year Emmis Communications sold radio station Chicago alternative rock station WKQX (Q101) to Merlin, which changed the station's call letters and format. At the time, BBRN purchased all related Q101 intellectual property and social media assets from Emmis Communications, and launched the online-only Q101.com Internet radio station (RAIN coverage here; also, here). In May, Merlin launched "Q87.7" on a low-power FM frequency it LMAs, and changed the call letters to WKQX-LP. It's an alternative rock "soundalike" of the original Q101 (using similar imaging and slogans).

As Chicagoland Radio and Media reports, "BBRN owns the Q101 name, the Q101 logos and images, 19 years of recordings, 19 years of promotional materials, the online Q101 Club database, and perhaps biggest of all, the website Q101.com... Merlin Media did not choose to purchase any of these physical or intellectual materials when they agreed to purchase WKQX-FM and two other stations from Emmis Communications in June 2011."

Read Chicagloand Radio and Media's coverage here.