RAIN 7/31: Most webcasters' growth goes flat in June as industry enters "summer doldrums"

Michael Schmitt
July 31, 2012 - 2:00pm

Webcast Metrics chartAs we've seen in years past, Internet radio entered a period of "summer doldrums" in June, according to Triton Digital's new Webcast Metrics. Most webcasters on the Top 20 ranker (Domestic Mon-Sun 6a-12m daypart) were flat or declined month-to-month, including industry leaders Pandora, Clear Channel, Slacker and CBS.

But the Top 20 chart in June also included a new entrant: NPR Member Stations, which came in at #16 with an AAS of 5,605. In March, NPR announced it would make Triton's Webcast Metrics and other services available to member stations (RAIN coverage here).

"Summer doldrums" are a period of flat or declining audience levels traditionally seen during the warm weather months as people vacation and generally spend less time in the office (where a majority of web radio listening takes place). 

Pandora's AAS (Average Active Sessions, essentially equivalent to AQH) declined 2% month-to-month, reaching 1,215,904. That's up 143% year-over-year. Meanwhile, #2-ranked Clear Channel declined 1% month-to-month with an AAS of 181,679 in June. The broadcaster is up 126% year-over-year. 

Ranked at #3, CBS Radio saw a sharper decline: down 8% month-to-month to reach 52,443 (down 44% year-over-year). And #4-slotted Slacker (which includes AOL Radio) dropped 2% month-to-month. The webcaster now stands at 48,502, up 58% year-over-year.

Bucking the trend, AccuRadio saw its AAS increase by 11%.

Radio One / Interactive One saw the largest month-to-month percentage decline with a 17% drop. Most other webcasters in the Top 20 ranker saw month-to-month declines of 0-5%.

(The chart above shows the growth of Pandora, CBS, Clear Channel, the top 5 terrestrial radio groups and Slacker from September 2009 through June 2012. Note that Pandora's AAS numbers from December 2010 through mid-August 2011 were affected by the omission of tracking code in some of its mobile apps. Click to view in full size.)

You can find the Domestic Mon-Sun 6a-12m ranking below. Find out more from Triton Digital’s Webcast Metrics report here (PDF) and find our coverage of May 2012’s ratings here.

June Domestic Webcast Metrics chart

Paul Maloney
July 31, 2012 - 2:00pm

Data from The Media Audit's new National Report shows Pandora reaches more than 11% of 18+ U.S. consumers weekly, tops among streaming music services (and easily tops among Internet radio -- see today's Webcast Metrics ratings story). That's more than 16 million listeners across 62 of the 81 markets The Media Audit measures. 

The study reveals some interesting qualitative data as well: Pandora can count among its listeners a higher percentage of "affluent working women;" business owners, partners, corporate officers, and managers; and African American, Hispanic, and Asian listeners than the general U.S. population.

While just under 10% of U.S. consumers are employed women with a $75,000+ annual household income, these affluent working women account for nearly 15% of Pandora's weekly listeners (In other words, Pandora listeners are 51% more likely than the average U.S. consumer to be "AWWs.").

Similarly, Pandora listeners are 23% more likely than the general population to be a business owner, partner, or corporate officer -- and 38% more likely to be a proprietor or manager.

Pandora's listeners are also 9% more likely to be African American than the general population, 23% more likely to be Hispanic, and 36% more likely to be Asian.

Read more about this study from The Media Audit's newsletter here.

Michael Schmitt
July 31, 2012 - 2:00pm

Samsung Music HubAs rumored earlier this month (RAIN coverage here), Samsung has launched its Music Hub streaming music service in the U.S. The new service "wraps iTunes, Spotify and Pandora into one great package," explains Boy Genius Report's Zach Epstein.

He continues, "Like iTunes, Music Hub allows users to purchase tracks and download them or store them in the cloud for streaming [powered by 7digital]; like Spotify, Music Hub can stream an unlimited amount of on-demand music to smartphones or computers; and like Pandora, Samsung’s new service offers custom radio stations that provide endless streaming and help users discover new music."

Users will have to pay $10 per month to use Music Hub's streaming radio and on-demand features. "Samsung hopes consumers will find the whole package to be cheaper than subscribing to separate services like Pandora and Spotify," writes The Verge. Initially, the mobile service will only be available on Samsung's Galaxy S III Android smartphone devices. 

Though Music Hub isn't as focused as Pandora, Epstein says overall, "I’m impressed."

Boy Genius Report has more coverage here, as does The Verge here.

Michael Schmitt
July 31, 2012 - 2:00pm

Spotify's Android appSpotify has updated its app for Android devices with the free customizable Internet radio service it launched earlier this summer.

To review, Spotify's radio offering lets users create custom streams based on any artist, album or playlist. And unlike Spotify's on-demand mobile offerings, the radio feature is available to all users: paid and unpaid. When Spotify's web radio service first launched in June (RAIN coverage here), some observers said the move made Spotify "more directly competitive with online radio leader Pandora."

Spotify now says it has 15 million "active users" and four million paying users worldwide. "The latter number is most crucial for the service," writes All Things Digital's Peter Kafka (here), "and it’s up from three million in January and 1.5 million a year ago, before it launched in the U.S."

You can find more coverage about Spotify's new updated Android app from The Next Web here and PCWorld here.