RAIN 7/16: Get your webcast the recognition it deserves! Enter the 2012 RAIN Internet Radio Awards, free

Michael Schmitt
July 16, 2012 - 12:05pm

RAIN Internet Radio AwardsThe third-annual RAIN Internet Radio Awards are now free to enter!

The awards celebrate the best of the Internet radio industry in four categories: Best Overall Online Radio Service, Best Streaming Broadcast Station, Best Overall Digital Strategy and Best Single-Stream Webcaster. Help us make these awards a reflection of the truly impressive growth in our industry by entering (or encouraing others to enter) right here.

The deadline for entries is Tuesday, 7/31, at 5pm Central. Last year's winners include Pandora, WTOP/Washington, D.C., Hot 107 CJNW/Edmonton and HealthRadio.net.

This year's awards will be presented at RAIN Summit Dallas on September 18, another gathering in our growing series of world-class Internet radio conferences. The Summit will include a keynote presentation from Clear Channel President of National Sales, Marketing and Partnerships Tim Castelli.

You can find out more about RAIN Summit Dallas here. And click here to enter your service for free in the RAIN Internet Radio Awards!

Paul Maloney
July 16, 2012 - 12:05pm

The Interactive Advertising Bureau's Mobile Marketing Center of Excellence is touting their new study which shows nearly half of tablet users "engage with ads" more than weekly (and fully 25% of smartphone users do the same).

Then, when these users engage, 80% of smartphone users and 89% of tablet users will "take action."

Unsurprisingly, smartphone users seem to use the device for "on-the-go," quick-info purposes; while tablet users consider that device more of a entertainment and media hub [Note that online radio is a medium that could easily fit in either category!]

Anna Bager, VP/GM of IAB's Mobile Marketing Center of Excellence, commented, "The key for marketers is looking at how consumers use these devices in different ways, and tailoring brand messages and strategies accordingly." The IAB recently held its "IAB Mobile Marketplace: 'Make Sense of the New First Screen'" event in New York, where it released the study, called "Mobile’s Role in the Consumer’s Media Day." Download the complete report here.

IAB VP/Member Services Michael Theodore is confirmed to speak at our upcoming RAIN Summit Dallas, September 18.

Paul Maloney
July 16, 2012 - 12:05pm

It looks as though at least half of the sessions at Jacobs Media's annual Summer School event will focus on social media and mobile marketing. The event is part of the 37th annual Conclave Learning Conference this month in Minneapolis.  

Jacobs' digital/social guru Lori Lewis will speak twice, first on winning Facebook strategies, then focusing on learning from social media practices of the U.S. Armed Forces. JacAPPS CEO Paul Jacobs will present findings concerning mobile from the Techsurvey8 studym, while Jacobs Media president Fred Jacobs will also look at the study's results and share strategies for broadcasters "to differentiate themselves from new digital competitors like Pandora." Guest lecturers Michael Brandvold, and Chris Iles from the Minnesota Twins, also will discuss the smart use of Twitter and other social tools.

"The goal of our curriculum' is to give Conclave attendees great learning tools in short, concise sessions that they can implement the moment they get home," explains Fred Jacobs.

Summer School 3 will kick off The Conclave Wednesday, July 18th at 9am in the MusicMaster Ballroom of the Doubletree Park Place Hotel. Read more about the Jacobs Summer School, and register for The Conclave, here.

Our own RAIN Summit Midwest -- with keynoter Steve Dahl; presentations from knowDigital's Sam Milkman, Geller Media International's Valerie Geller, and dmr Interactive's Ed Schindler; panels focusing on multi-platform strategies, Facebook, pureplay/terrestrial competition, and streaming strategies; and RAIN publisher Kurt Hanson's "State of the Industry" address -- closes The Conclave Friday, July 20th at 10am.

Michael Schmitt
July 16, 2012 - 12:05pm

RoadTrip MixtapeA new webapp from The Echo Nest not only provides directions for your next roadtrip, but also serves up a playlist of music filled with artists from the cities and towns you'll be driving through.

Called RoadTrip Mixtape, the serivce is powered by Google Maps (for the directions) and Rdio (for the tunes). It's potentially a great alternative to listening to "Boyfriend" again and again on local FM stations. 

Though Lifehacker finds the service is "a lot of fun to use," it points out a pretty major failing: you can't (easily) export the playlists to take with you on your trip! But a rememdy -- in the form of a mobile version of RoadTrip Mixtape -- is reportedly on the way.

"In the meantime, it's a great way to choose some local music to listen to for your next trip, or just discover musicians who got their start in your area."

You can find Lifehacker's coverage here and try RoadTrip Mixtape for yourself here.