RAIN 7/13: New study of women radio listeners spotlights migration to digital platforms

Michael Schmitt
July 13, 2012 - 12:00pm

Stats from Alan Burns & Associates new study of women radio listenersOverall radio listening isn't decreasing, according to new research, it's just migrating to the Internet and especially to mobile devices. A study by Alan Burns and Associates of more than 2,000 female radio listeners, aged 15-54, found that daily listening to AM/FM radio -- no matter the device -- is up around 2% year-over-year.

Looking deeper into the numbers though, daily listening to AM/FM on a radio is down 24% year-over-year, while listening to AM/FM online is up 282% and listening on a mobile device grew a whopping 750%.

In other words, increases in digital radio listening are apparently more than making up for traditional radio listening's lost ground. Those gains might be larger if one were to include web-only music streams, which nearly half of those surveyed said they listen to at least weekly.

However, AM/FM listening on radios remains a juggernaut: 86.6% of the women surveyed said they listen to AM/FM on a radio on a weekly basis. And listening to AM/FM on a radio is still more than twice that of listening to AM/FM via the web and on mobile devices combined.

Alan Burns & AssociatesBut online, "custom music streams" are slightly more popular than AM/FM simulcasts among the women surveyed: around 49% of those surveyed said they listened to cusom music streams on a weekly basis (up from 39% in 2011), compared to around 43% who said they listened to AM/FM web simulcasts on a weekly basis (up from 34% in 2011).

The fastest growing area, unsurprisingly, appears to be mobile. Nearly 50% of the women surveyed said they had downloaded a radio app and 26.2% listen to mobile radio at least weekly (up from 15.4% in 2011). And time spent listening to AM/FM on a mobile device reportedly grew around 400% year-over-year.

Just under half of those surveyed agreed with the statement, "I can foresee a day when I won’t need or want to listen to music on radio because I can get it online and/or on my phone," (compared to around 37% who agreed with the statement in 2011).

You can find the results from Alan Burns and Associates' study ("Here She Comes 2012 - Insights Into Women, Radio, and New Media") right here (PDF).

Paul Maloney
July 13, 2012 - 12:00pm

Tuning service and stream aggregator TuneIn has added NPR programming to the fold. All NPR live and on-demand programming, plus that of NPR member stations who want to join, will now be available via TuneIn's website and mobile apps (as well as on devices and car dashboard systems that use TuneIn's technology).

TuneIn users can stream NPR programming live, and access past episodes of all NPR programs (e.g. "Fresh Air," "All Songs Considered," "Talk of the Nation," "Planet Money," "TED Radio Hour" and "Car Talk") on-demand in TuneIn's podcast section. NPR and joining member stations are now also able to access what TuneIn calls the "TuneIn Amplifier," its set of analytics and ad-management tools. 

TuneIn says 30 million people use its service monthly. TuneIn's press release is here.

Michael Schmitt
July 13, 2012 - 12:00pm

The Echo NestThe Echo Nest -- the music data service that powers companies like iHeartRadio, Spotify, eMusic, VEVO, MOG and others -- has raised $17 million in a new round of financing. "The round brings Echo Nest’s total funding to just over $27 million, making it one of the most-funded music data companies out there," reports TechCrunch.

Echo Nest CEO Jim Lucchese says the new investment will help the company focus on global expansion. They've seen "a big spike in inbound interest from international developers and music companies, particularly in South American and Eastern Europe."

TechCrunch has more coverage here.

Paul Maloney
July 13, 2012 - 12:00pm

Triton Digital has reportedly agreed to a 3-year deal with Christian broadcast group Salem Communications to provide streaming for 94 of the group's stations, as well as audience metrics and ad-delivery.

Also as part of the deal, Triton will handle archiving Salem shows to automatically create RSS feeds for podcast purposes.

Triton Digital now provides streaming for 18 of the U.S. top 25 largest radio ownership groups, and at least some services for 24 of the top 25.

Triton Digital's press release is here.

Paul Maloney
July 13, 2012 - 12:00pm

Songza is the online music service that features "expert-curated" playlists based on interests, moods, activities, or what Facebook friends are listening to. Songza this week updated its Android app to include its popular Music Concierge feature (available on the iOS platform for some time).

The Music Concierge feature takes into account the type of device a listener is using, plus their preferences, the day and time of day, and offers activity- and mood-based music for what's likely appropriate. (TechCrunch offers an example: "On Saturday late at night, Songza will offer up activities like a Sweaty Dance Party or Getting Naked, whereas the service will offer up something like Working Out or Summertime on a Tuesday afternoon.)

For the update of the app, Songza is featuring three new summer-themed guest DJ playlists: "Gracie Mansion Backyard BBQ" (created by the staff at Gracie Mansion), "Songs for Summer with Ellie Goulding" (created by singer-songwriter Ellie Goulding), and "3OH!3 'You're Gonna Love This' Summer Vibes" (created by the electro-pop duo 3OH!3).

Songza also recently relaunched its app for the Apple iPad. Download the Songza Android app here.

Read the TechCrunch coverage here.