RAIN 6/1: Nearly 6 million users visited UK'S Radioplayer in May

Michael Schmitt
June 1, 2011 - 12:00pm

The UK’s all-in-one Internet radio platform Radioplayer attracted 5.7 million unique users in May and generated 22.5 million listening sessions. That comes down to about 3.95 session starts per unique user. These are the first stats to come from Radioplayer since its launch in late March.

The data shows that Radioplayer achieved a “15.7% reach of all Internet users” in the UK, according to Media UK managing director and “radio futurologist” James Cridland, who cites comScore figures from March 2011 (Cridland was involved in Radioplayer’s inception and is working the company on a future innovation workshop, but has “had nothing to do with the current implementation”).

The UK’s Rajar has found that Internet radio attracts around 5 million listeners in the UK a week.

“The UK Radioplayer is, in short, massive,” Cridland writes (here). But he expects the next set of stats from Radioplayer to be “a whole lot larger” as “a fairly large number of radio stations” joined Radioplayer after 5/16 (this set of data’s cut-off date).

Plus, Radioplayer announced today it will “soon open the door for smaller community stations and student stations to join,” reports the Guardian (here). A Radioplayer iPhone app is expected later this year.

Radioplayer launched on March 31 and now includes more than 200 UK radio stations including all of the BBC’s stations and many commercial stations (RAIN coverage here). The BBC has more coveragehere.

Michael Schmitt
June 1, 2011 - 12:00pm

Nearly 40% of respondents age 18-54 said they listen to Internet radio on a mobile device, according to a new survey of over 1,000 people by Audio Graphics and Borrell Associates. That’s up from 22% in December 2009.

“The radio industry can make a place for itself online, but it’s going to take learning what pureplay operators, advertisers, and your audience already know,” writes Audio Graphics (here). “Mobile and metrics are here to stay.”

A recent study from the NPD Group found that 17% of U.S. web users listen to music on their mobile devices, up from 12% in 2009 (RAIN coverage here).

Michael Schmitt
June 1, 2011 - 12:00pm

Jacobs Media and AllAccess will reveal the findings of the “TechSurvey 7” in a free webinarscheduled for Wednesday, June 8th (one week from today).

Jacobs’ seventh annual study on radio listeners’ adoption of new technology focuses on social media (Facebook and Twitter), awareness and use of Pandora, mobile, satellite, and HD (among other topics). Over 20-thousand surveys from listeners of 70+ rock-format stations were included.

Register for the event via AllAccess here.

Michael Schmitt
June 1, 2011 - 12:00pm

Edison Research’s new study, “The Social Habit,” shows that social media reaches 52% of Americans age 12 and up. Facebook alone is used by 51% of Americans. 8% of Americans use Twitter.

Among social network users, 56% own a smartphone. Finally, 43% of daily social network users connect with brands, products or services through social media — usually on Facebook.

You can read more about the Edison Research study here.