RAIN 5/3: Cox Digital Solutions launches division dedicated to mobile

Paul Maloney
May 3, 2012 - 12:05pm

Cox Digital Solutions has launched CDS Mobile, a new division to allow national advertisers to buy ads on local media mobile sites and national "vertical content" sites.

"Advertisers would potentially have the option of getting discounted rates from a cross-platform buy," MediaPost writes. "Cox will also offer publishers a suite of ad-serving technologies and tools for mobile, as it now does for Web advertising."

Leif Welch, who'll lead the new division, estimates Cox Digital’s mobile audience at about 90 million unique monthly visitors.

Cox Media Group itself owns 86 radio stations in 20 U.S. markets, as well as newspapers, television stations, and a cable channel. Cox mobile sites alone attracted 912 million page views in 2011, and mobile now accounts for 15%-30% of all digital inventory (according to Leif Welch, who'll lead CDS Mobile). The Cox Digital network (which extends beyond Cox-owned media) consists of over 2,600 total local newspaper, TV, and radio websites.

Mobile web and content traffoc has generally grown much faster than publishers' ability to monetize that audience. MediaPost reports that unsold mobile inventory is estimated at 80% across the industry -- and that's after last year's estimated 149% growth (to $1.6 billion) in U.S. mobile ad spending in 2011.

Read MediaPost's coverage here. The Cox Digital Solutions press release is here.

Michael Schmitt
May 3, 2012 - 12:05pm

Jelli's new advertising rating serviceCrowdsourcing radio service Jelli today announced a new advertising platform for terrestrial radio stations. It allows listeners to rate AM/FM ads and provides the feedback to agencies and advertisers.

Jelli CEO Mike Dougherty says their aim is to make the radio spot "more engaging and interactive," and to combine "the reach of terrestrial radio with the engagement and measurement of the social web," as the company's press release states.

The new service is made up of two elements: Jelli Response and Jelli Insights. The former "enables a terrestrial radio ad spot, served from Jelli's platform, to receive the same real-time social feedback from the audience that a song receives on a Jelli broadcast." Jelli Insights provides the feedback from users -- organized by demographic and region -- to agencies and radio buyers. 

Jelli is best known for providing stations with a crowdsourced music service, in which online and mobile users vote to decide what song is next played over-the-air. 

"Pre-launch support from the largest agencies and their clients has exceeded our expectations," said Dougherty.

You can find Jelli's press release here.

Michael Schmitt
May 3, 2012 - 12:05pm

Stitcher's Election CenterStitcher, the radio service often referred to as "Pandora for news radio," has created an Election Center for the 2012 campaigns. It serves as a hub for news from sources like Slate, CBS News and others.

Plus, TechCrunch reports Stitcher is "also using the Election Center to test out some new technology. Every piece of content is automatically transcribed and analyzed, then used to create a list of trending topics across all of Stitcher’s election content. So you can see what the current hot topics are, look at how many times they’ve been mentioned, and then dive into a specific piece of related content."

You can find TechCrunch's coverage here.

 

Michael Schmitt
May 3, 2012 - 12:05pm

iHeartRadio's newly updated iPad appClear Channel has updated its iHeartRadio iPad app, including support for the new iPad's high-resolution Retina Display and "deeper Facebook integration."

The company also says the app now includes iHeartRadio's Custom Stations, which was launched online over six months ago. Streams from Univision and college stations have also been added.

Find more from Clear Channel here.