RAIN 4/20: Nearly 40% of 18-34 year-olds listened to web radio in past week, says The Media Audit

Michael Schmitt
April 20, 2012 - 11:15am

The Media Audit's research presented at RAIN Summit West 2012The Media Audit Executive Vice President Phillip Beswick presented "Fast Facts on Internet Radio" at RAIN Summit West 2012 earlier this week. The 10-minute presentation was packed with information, including the fact that around 20% of adults 18+ said they listened to Internet radio in the past week (based on 54,000 surveys). That figure jumps to nearly 40% when looking at just 18-34 year-olds, Beswick revealed.

Moreover, web radio is popular among two of the fastest growing demographics, said Beswick: cellphone-only consumers and Hispanics. Among both groups, around 25% said they listened to web radio in the past 7 days.

The Media Audit's study also found that Internet radio tends to be most popular in mid- to large-sized markets: Charleston, SC is #1 (with 29.3% of adults listening to web radio), then Atlanta, Salt Lake and Boston. Beswick showed that if Internet radio was a single cluster in New York or L.A., it would be the third largest cluster in either market (reaching around 1 in 5 adults). In both cases, the percentage of adults visiting radio station websites trailed web radio usage, explained Beswick.

The Media AuditNot surprisingly, The Media Audit found that Internet radio listeners tend to be in the higher income brackets with a college education. Though Beswick showed that adults spend "more time with radio than any other medium," he also found that web radio reaches around 10% of people who don't listen to AM/FM radio -- "and thus can add reach to a radio campaign." Additionally, web radio users tend to be heavy radio listeners and so Internet radio "can add frequency to a radio buy."

As mentioned earlier, Phillip packed  a lot of information into his 10 minute presentation at RAIN Summit West 2012. And as Tom Taylor of Radio-Info reports, he "was quickly handling out business cards afterwards, to folks who wanted a copy of his Powerpoint."

You can find out more about The Media Audit here. You can find Radio-Info's coverage of the presentation here.

We'll have more coverage of RAIN Summit West's presentations and panels in the days ahead and hope to soon offer video coverage of the event as well. Stay tuned!

Paul Maloney
April 20, 2012 - 11:15am

"These days, even the stalwarts of traditional media make themselves available on call, on screens of all sizes, and in evolving ecosystems of free and paid versions," writes Peter Osnos in The Atlantic. "What were once simply great newspapers, magazines, television, and radio are now websites with all the trappings, and that's where the audiences seem to be headed in droves."

The nation's most-established and traditional sources of news have all made very significant investments in digital distribution: online video, blogs, photo galleries, podcasting, mobile applications, widgets, and more.

"Major public radio stations, such as WNYC in New York, WBUR in Boston, and WBEZ in Chicago, have also turned their websites into bastions of multimedia to build their audience share."

What of social media (Facebook, Twitter, etc.)? While "not yet the moneymaker forecasted for it," it is useful to spread "the word for those digital products that are generating cash."

Read "Even Old Media Institutions Are Acting Like New Media" in The Atlantic online here.

Paul Maloney
April 20, 2012 - 11:15am

App developer jacAPPS has released the third iteration of mobile applications for radio (and others).

Its V3 is built for larger screens (like tablets), features unlimited horizontal scrolling, social sharing (Facebook, Twitter, e-mail), and album art display.

"Radio station brands are more than just their stream," said jacAPPS VP/GM Paul Jacobs. "They engage with audiences through multiple channels. And the V3 app enables time-shifting, social communication and sharing."

The jacAPPS V3 has also added optional revenue sharing (via Verve Wireless) and "push-messaging" (via Urban Airship). Clients can also updated immediately without going through any approval process.

Read more from jacAPPS here.

Michael Schmitt
April 20, 2012 - 11:15am

dotFM's Top 40 rankerBRS Media Founder and CEO George Bundy announced at RAIN Summit West 2012 earlier this week the launch of ".FM Top 40 Hits" -- a ranking of the top dotFM sites and brands.

Bundy highlighted several sites on the Top 40 ranking at RAIN Summit West, including Chinese music site Douban.fm (#1), music listening service turntable.fm (#29) and music discovery platform ex.fm (#40). CBS Internet radio service Last.fm is ranked #3. The ranking is based on queries to dotFM's 14 Anycast Node Servers.

You can find BRS Media's press release here and the Top 40 ranking here.

Michael Schmitt
April 20, 2012 - 11:15am

Pandora via TVSatellite TV provider Dish has added Pandora to its Hopper Whole-Home DVR systems. Users with such DVR devices can now stream Pandora through their TVs.

"More than a third of all radio listening takes place in the home and Pandora delivered through the Hopper allows everyone in the family to easily access and enjoy music they love through their personalized radio stations," said Pandora's Business Development VP Ian Geller.

Dish's Hopper DVR also offers access to Facebook and Twitter, as well as photos, games, news, weather, sports updates and stock quotes. Engadget has more coverage, including Dish's press release, here.