RAIN 4/18: Arbitron launches mobile service to track smartphone, tablet usage

Michael Schmitt
April 18, 2012 - 12:45pm

Arbitron mobileArbitron has launched a mobile measurement service and already found that Pandora is among the top 5 most popular apps.

The new Arbitron Mobile Trends Panel uses an "on-device software meter" to track "how mobile consumers use apps, surf the web, engage in social media, participate in e-commerce, are exposed to and act on advertising, and employ their device to communicate," said Arbitron.

The Panel is made up of about 6,000 smartphone and tablet users. Recruitment began in November 2011, said Arbitron.

Results from Q1 2012 show that Facebook, Google Search, YouTube, Pandora and Yahoo Mail make up the top 5 apps. Facebook, the most popular smartphone app, has a monthly reach of 65%. Arbitron found that app usage is growing faster than web browsing.

Arbitron's announcement arrives at about the same time as a new report from the Internet Advertising Bureau (IAB), which found that mobile advertising grew 149% in 2011 to reach $1.6 billion. Internet ad revenue overall grew 22% to $31 billion -- "a landmark high," commented the IAB.

You can find more from Arbitron here and more on the IAB's new report here.

Michael Schmitt
April 18, 2012 - 12:45pm

SoundExchangeLast week we wrote about new calculations from Live365 general counsel Angus MacDonald, which found that 90% of SoundExchange's 2011 revenue came from just SiriusXM and Pandora (RAIN coverage here).

Now SoundExchange refutes the claim, though the collection agency says they "are not able to publicly disclose the payments to SoundExchange from specific digital music services." SoundExchange argues that royalty payments from SiriusXM and Pandora made up "substantially below" 90% of their revenues.

Billboard.biz has more coverage here.

MacDonald calculated that Pandora's royalty payments alone made up 36.66% of SoundExchange's revenues. The webcaster paid "about as much in royalties for its FY 2012... as it made in TOTAL REVENUES for its previous fiscal year, FY 2011," wrote MacDonald.

Pandora paid 49.7% of its FY 2012 revenues to SoundExchange, according to its 10-K submitted to the SEC.

SiriusXM is currently suing SoundExchange and A2IM, accusing the record industry organizations of interfering with its efforts to reach direct deals with rightsholders (RAIN coverage here and here).

Michael Schmitt
April 18, 2012 - 12:45pm

ABC News RadioABC News Radio has partnered with TargetSpot to deliver online advertising on ABC News audio content. TargetSpot will deliver in-stream audio, video and display ads within ABC News Radio's web content.

"This new relationship gives advertisers the opportunity to sponsor audio versions of Good Morning America, Nightline, World News with Diane Sawyer along with our comprehensive coverage of news and entertainment," said ABC News Radio GM and VP Steve Jones (who recently spoke at RAIN Summit West 2012).

ABC News Radio also has digital partnerships with Slacker and AOL Radio (RAIN coverage here).

Michael Schmitt
April 18, 2012 - 12:45pm

The Webby AwardsThe Webby Awards have announced their nominees for 2012. The lengthy list includes NPR in several places: NPR Music is nominated in the web and mobile music categories, while NPR is nominated in the Radio/Podcasts section and mobile News (handheld devices) category. Pandora is nominated in both the web and mobile music categories, as is Spotify.

The Radio/Podcasts category (here) also includes CNN.com Podcasts, New Yorker podcasts, TED.com and The Cocktail Party Statement.

You can find the web music nominees here, mobile music nominees here and mobile news nominees here.