RAIN 4/11: Pandora and Clear Channel gain audience in February Webcast Metrics

Michael Schmitt
April 11, 2012 - 11:40am

Triton Digital's Webcast Metrics for February 2012UPDATE: A footnote in Triton Digital's February 2012 Webcast Metrics report notes that audience figures for both Slacker and Pandora are lower than they should be. Slacker's audience is "understated," writes Triton, due to "a collection system migration" in Febraury. Meanwhile Pandora's audience is around 4.5% smaller than it should be "due to a collection node failure in February." That would put Pandora's month-to-month growth at around 10%, rather than the 6% reported in our original coverage below. -- MS

Pandora and Clear Channel saw strong audience gains in February 2012, according to Triton Digital's new Webcast Metrics report. Most other broadcasters and webcasters in the Top 20 ranker grew their audiences as well.

Pandora's AAS (Average Active Sessions, which is essentially equivalent to AQH — i.e., average simultaneous listeners) reached 1,066,500 in February, according to Triton's Domestic Mon-Sun 6a-12m daypart ranker. That's up 6% (or 56,533) from January 2012 and 115% year-over-year.

Meanwhile #2-ranked Clear Channel posted a 13% month-to-month growth, reaching an AAS of 160,903. The broadcaster's AAS is up 92% year-over-year.

CBS Radio, which holds the #3 spot (bumped out of second-place in October 2011 by Clear Channel), declined 2% from January 2012 to reach 61,983. That's down 38% year-over-year.

Slacker's AAS (38,966) declined 19% from January 2012 (though this figure is "understated," see our update above). It's up 36% from February 2011.

Most broadcasters in the Top 20 list saw month-to-month gains, including Radio One (up 13%), Univision (up 11%) and Cox (up 6%).

(The chart above shows the growth of Pandora, CBS, Clear Channel, the top 5 terrestrial radio groups and Slacker from September 2009 through February 2012. Note that Pandora's AAS numbers from December 2010 through mid-August 2011 were affected by the omission of tracking code in some of its mobile apps. Click to view in full size.)

The combined February 2012 AAS of all streamers in Triton's Top 20 ranker (1,514,378) is up 6% over January 2012 and 75% year-over-year.

You can find the Domestic Mon-Sun 6a-12m ranking below. Find out more from Triton Digital’s Webcast Metrics report here (PDF) and find our coverage of January 2012’s ratings here.

Triton Digital Domestic February 2012 rankings


Paul Maloney
April 11, 2012 - 11:40am

Two weeks ago Edison Research and Arbitron announced they'd found weekly Internet radio listening grew 30% during 2011 (see our coverage here), and that 29% of 12+ Americans (76 million) now listen to Internet radio weekly, for an average of almost ten hours a week. Yesterday the companies officially released the study from which that finding comes, "The Infinite Dial 2012: Navigating Digital Platforms."

"We’ve been tracking the usage of online radio in this series since 1998, and this year’s increase in weekly usage is the largest year-over-year jump we’ve ever recorded," said Bill Rose, Arbitron SVP/Marketing.  Edison Research VP/Strategy and Marketing Tom Webster added "The jump in weekly online radio usage is remarkable, but really a trailing variable to the rise in smartphone penetration, which has enabled much of that growth."

As always (this is the 20th edition of the study), the researchers looked at cellphone/smartphone penetration and use, other portable digital media devices, overall Internet usage, online video, and social media. 

A few points of interest to the Internet radio industry:

  • 39% of Americans 12+ (103 million) have listened to Internet radio in the last month.
  • 17% of cell phone owners report listening to Internet radio in their cars by connecting their phones to their car stereo, a 50% increase in the past year.
  • Smartphone ownership has tripled in the last two years. 44% of all 12+ Americans own a smartphone, which is half of all cell phone owners.
  • A third of at-work radio listening is done on a computer or mobile device. 12% of smartphone owners listen to online radio "several times per day" or more.
  • "Heavy" Internet and radio users are more likely to be employed full-time.

Read more from Edison Research and Arbitron here, and see all the research presentation slides here.

Paul Maloney
April 11, 2012 - 11:40am

We hope you'll be able to join us for our 11th annual Las Vegas conference, RAIN Summit West, coming up on Sunday. We're looking forward to a full day of education and inspiration, and great networking. Registration is still available on a very limited basis, here.

Don't forget, we're in a new location this year, the LVH Las Vegas Hotel & Casino (formerly the Las Vegas Hilton, just north of the Convention Center).

We're especially looking forward to the keynote address from SVP Production Business Units at ESPN (and former ABC Radio Networks president) Traug Keller. That's at 4:30p. See the day's full agenda here.

Another highlight is a new feature this year, the "POV" segments. Kind of like "mini-keynotes," three industry thought-leaders will each take 10 minutes with the theme "Redefining Radio." Our inaugural POV speakers are Triton Media Group President/CEO Neal Schore, Borrell Associates Founder & CEO Gordon Borrell, and Liquid Compass Founder & CEO Zackary Lewis.

We'd also like to welcome U.S. Copyright Office General Counsel David Carson, who'll sit down for a one-on-one with David Oxenford of Davis Wright Tremaine to discuss copyright royalties. Kurt Hanson's annual "State of the Industry" is set for 11:45a, and our traditonal RAIN Reader Cocktail Party will cap off the day.

We wish you safe travels, and look forward to seeing you in Las Vegas.

Michael Schmitt
April 11, 2012 - 11:40am

mobile devices

In four years, one billion consumers around the world will own a smartphone, according to Forrester Research. In the U.S., consumers will own 257 million smartphones and 126 million tablets by 2016.

Forrester projects that by 2015, $1.3 trillion will be spent on mobile devices, software and services related to mobile. App revenue alone? $55 billion.

Time has more coverage here.