RAIN 3/5: Morgan Stanley predicts U.S. and other foreign webcasters will legally operate in Australia by 2015

Michael Schmitt
March 5, 2012 - 11:40am

AustraliaAustralia may soon be a new marketplace for customizable Internet radio services, according to a new report from Morgan Stanley. The firm recommends existing broadcasters launch their own personalizable offerings in the meantime.

Morgan Stanley's report predicts that "personalized Internet Radio services, such as Pandora, will enter this market [Australia] at some point over the next 2-3 years." Such a new entrant will capture 2-3% of the nation's market within 3 years of launch, according to the report.

Australia already has access to on-demand streamers like Spotify, Rdio and the Omnifone-backed Rara.com.

Morgan Stanley goes on to forecast that the largest Australian media group Southern Cross Media (SXL) may be hurt by the launch of Pandora or similar services. However, SXL also "has the strongest platform from which to launch its own personalized Internet radio business and to gain a first mover advantage over new entrants," writes The Register.

"We believe it’s only a matter of time before the Internet has a negative impact on traditional radio listenership," Morgan Stanley's report states. "And thereafter radio asset values in Australia too."

The Register has more coverage here.

Paul Maloney
March 5, 2012 - 11:40am

Music playlist service Songza today launched a new service designed to deliver musical experiences based on when you're listening and what you're doing. Songza's new Music Concierge automatically notes day and time.Songza Tell it you're about to go jogging, for example, and it draws from its library of expert-designed playlists of songs for a radio-like experience suited to exercise.

Evolver.fm's Eliot Van Buskirk reviewed the Music Concierge today. He wrote (here):

To be fair, no music recommendation system is ever going to be exactly perfect. Songza succeeds, to an extent, in its attempt to cut through the millions of songs out there that any of us can now listen to without paying a cent in seconds on Spotify, YouTube, or elsewhere. The admittedly-thin proof: I am still listening to the station it recommended.

In 2010 indie music online retailer Amie Street's online business was sold to Amazon. The company itself remained independent and owns Songza.com.


Paul Maloney
March 5, 2012 - 11:40am

Certainly there must be a Chinese proverb that describes how an inferno can begin with the smallest of sparks.

Or how one shouldn't stack assumption upon assumption based on one small bit of information, for that matter.

It seems a representative of Shanghai-based human resources firm Allegis-BN posted a "head-hunter" ad on LinkedIn, indicating Apple China is looking to hire automotive professionals.

Naturally, Jalopnik.com picked it up, and wrote, "That could mean they're looking for the kind of person you'd need if you were trying to manufacture a device to fit into a car dashboard..." A Forbes contributor, picking up on the Jalopnik piece, thinks "it’s not a stretch to consider the company could be developing what might be the consummate multimedia operating system for cars, particularly in that so many of the current iterations – particularly Ford’s MyTouch array – are so clumsy and counter-intuitive to operate." (Also, h/t to Jennifer Lane's Audio4Cast.) 

Based only on the smallest bit of documented evidence, the stature of Apple makes the idea of an Apple-designed in-dash mobile Internet device fascinating to contemplate

See LinkedIn here; CarNewsChina here; Jalopnik here (that's where we got the image); and Forbes here.

Michael Schmitt
March 5, 2012 - 11:40am

FacebookLike a landlord changing policies for tennants, Jacobs Media president Fred Jacobs writes Facebook is shaking-up the way brands use the popular social networking service.

Last week Facebook hosted its first "Marketing Conference" and revealed a host of changes. One of them is the Reach Generator, in which brands can pay to reach more fans through Facebook. "Up to now, most brands have only been able to reach an average of about 16% of their fans (for radio, it’s even lower)," writes Jacobs. "Now Facebook offers brands the opportunity to purchase a packaged solution to reach all those fans (they’re guaranteeing 75%)." 

He continues: "This is just the beginning. As brands tackle their 360° digital strategies, understanding how they can use the channels they 'rent' to feed the assets they 'own' is key... If you want to reach all your fans on Facebook, you’ll have to pay the owner."

You can read Jacobs' full blog post at the Jacobs Media Blog here.