RAIN 3/22: Spotify launches 12 new apps, offering curated music selections

Michael Schmitt
March 22, 2012 - 12:15pm

Filtr on SpotifyToday on-demand music service Spotify launched one dozen new third-party apps within its desktop application. Some of the apps -- much like those that launched months ago -- forge radio-like experiences out of Spotify's massive music collection.

For example, Filtr (pictured) can create an instant line-up of music based on what music your Facebook friends like. TweetVine does the same for Twitter (based on the #nowplaying tag). Another app, Digster, offers playlists based on moods, artists, genres and other criteria. Others like The Legacy Of offer a range curated playlists.

Some record labels, including Warner, Domino and Matador, launched apps for Spotify as well, some of which include "expertly curated playlists," too.

Essentially, most of these new apps can create hours-long, instant line-ups of music for users to listen to within Spotify. They turn the service into a lean-back experience and steer listeners towards new music discoveries in the same way traditional radio has for years.

Spotify launched its first round of third-party apps in December 2011 (RAIN coverage here). Jennifer Lane wrote then in Audio4Cast: "Spotify becomes an on-demand service AND an endless number of interesting, programmed and curated channels with this move."

Spotify users listened to more than 1,500 years' worth of music in the first round of apps during the three months after their launch, the company has stated.

Engadget has more coverage here, as does Evolver.fm here.

Paul Maloney
March 22, 2012 - 12:15pm

CBS yesterday announced it's created and launched the new "Your Day" iPad app, which aggregates content from its local radio, television, and online properties. The app adds content from CBS-owned properties like CNet, CBSSports.com, and Chow.com as well.

The "Your Day" app is free and available for 24 of the top U.S. markets.

MediaPost reports, "One of the key strategies has been to consolidate separate Web properties in a given market into one local online hub. In New York, for example, different sites for WCBS-TV (Channel 2), WFAN, 1010 WINS and WCBS 880 were combined into one property -- CBSNewYork.com -- leading to traffic gains beyond the total of the combined audiences for the four properties." CBS is now duplicating that strategy in 25 markets.

ComScore data shows total listening hours for local CBS radio streams are up 20% 2010-2011, and total listening hours per session are up 18% (interestingly, Triton's Webcast Metrics has shown steady decline in Average Active Sessions for CBS from late 2009 through January 2012 -- you can see that here, and our coverage of the latest Webcast Metrics ratings is here).

According to a recent BIA/Kelsey forecast, local online ad revenue across the country will grow from $21.2 billion this year to $38.5 billion by 2016. The growth in the digital segment will offset slower than anticipated growth in total local media advertising revenues, the company says.

Read MediaPost's coverage of the Your Day app here.

Michael Schmitt
March 22, 2012 - 12:15pm

VevoEarlier this year web video service vevo relaunched its site with a number of new, web radio-like features (like Echo Nest-based recommendations and instant playlist generation; RAIN coverage here).

Since then, the number of videos streamed by user has increased by 70% and Facebook sharing has grown 100%, according to Vevo CEO Rio Caraeff.

The Next Web has more coverage here.