RAIN 2/6: TuneIn launches free analytics service for streaming broadcasters

Michael Schmitt
February 6, 2012 - 11:00am

TuneIn's new Amplifier platformStreaming radio aggregator TuneIn today launched a new analytics platform intended to provide broadcasters with free detailed info about their online listening.

Called TuneIn Amplifier, the service reveals how many unique listeners tuned in, how many total listens (or "tunes," bascially the equivalent of session starts) the station accumulated and listening hours. Each metric, of course, only includes listeners who used TuneIn's website or apps to stream. Stats can be broken down by date and location of listeners.

TuneIn Amplifier also offers information about listener donations, if the station is listener-supported and has partened with TuneIn Donate (RAIN coverage here). Broadcasters can also edit their TuneIn profile data through the platform.

TuneIn hopes broadcasters will use the information to better monetize their online and mobile audience.

"This version of TuneIn Amplifier is only the first step," says TuneIn Senior Marketing Manager Ryan Polivka. The company tells RAIN they hope to expand Amplifier's functionality to include data like dayparts, more specific listener demographics and even real-time analytics.

Broadcasters can head to amplifier.tunein.com and sign up for a free account to view their metrics.

TuneIn's directory includes more than 50,000 web radio streams. Users can listen through TuneIn's website (here), the company's many mobile apps, through TV and home music system apps and in-car apps. Ford announced at CES in January that it was bringing TuneIn to its Sync dashboards, alongside Pandora, iHeartRadio and other services (RAIN coverage here).

Paul Maloney
February 6, 2012 - 11:00am

Last week comScore released its data on the U.S. mobile and smartphone market, details of which broadcasters and webcasters might find interesting. The study examined the final three months of 2011.

-- 234 million Americans (age 13+) used mobile devices.

-- Almost 98 million Americans owned smartphones in Q4 2011, which is 40% of all mobile subscribers.

-- Google Android remains the top U.S. smartphone platform, with a 47.3% market share. Apple iOS was second with just under 30%; RIM (Blackberry) slipped to 16%; Microsoft was under 5%; and Symbian (Nokia) was 1.4%.

-- Nearly 48% of U.S. mobile subscribers used apps, almost 24% listened to music on their phones.

Read more (including comScore's press release) from Engadget Mobile here.

Paul Maloney
February 6, 2012 - 11:00am

A piece from Mashable demonstrates how social and mobile technology monumentally changed ESPN's approach to "the original mass broadcast medium," radio.

"Perhaps nothing shows the shifting landscape better than a recent name change for ESPN’s audio division," writes Mashable. "Until about three years ago, the entire division — the company’s second-most consumed medium, behind its ubiquitous television presence — was known simply as ESPN Radio."

Mo Davenport is a SVP/GM of ESPN's audio division. He told Mashable, "We shouldn’t be just ESPN Radio... We recognized that we should really be ESPN Audio and realign ourselves with saying that we want to serve sports fans at any time, wherever they are, and on whatever platform they want to be served on."

Last year, ESPN racked up 358 million podcast downloads, and more than 10 million streaming listening hours per month through ESPNRadio.com.

Mike Golic, of "Mike & Mike in the Morning," refers to social media’s "immediacy of reaction" when explaining how it changes the dynamic of their show. Instead of relying on the phone or fax machine for listeners feeback, they now receive a constant stream via Twitter.

ESPN SVP Production/Business Divisions Traug Keller will keynote RAIN Summit West, April 15 in Las Vegas. Learn more and register here.

Read more from Mashable here.