RAIN 2/29: Pandora average audience surpasses one million in January

Michael Schmitt
February 29, 2012 - 11:35am

RAIN's graph of webcasters' AAS, current through January 2012Pandora surpassed an AAS of one million in Triton Digital's Webcast Metrics for January 2012 (in the Domestic Mon-Sun 6a-12m daypart ranker). Meanwhile most broadcasters -- led by Clear Channel and its digital platform iHeartRadio -- rallied after a lackluster December.

Pandora's January AAS (Average Active Sessions, which is essentially equivalent to AQH — i.e., average simultaneous listeners) reached 1,009,967 -- up 3% from December 2011. That's nearly 3 times the combined AAS of all broadcasters in Triton's Webcast Metrics report. Pandora's AAS has grown 93% year-over-year.

Most broadcasters saw strong month-to-month growth, though many were rebounding from drops in December 2011. Clear Channel led the way in terms of sheer AAS growth: its audience grew 15% from December, reaching an AAS of 142,550. 

CBS Radio grew 3% -- its first monthly increase since August 2011. Cox was up 8% from December, Entercom 4% and Emmis up 13%. All told, the combined AAS of broadcasters in Triton's report increased 11% month-to-month and is up 12% year-over-year.

(The chart above shows the growth of Pandora, CBS, Clear Channel, the top 5 terrestrial radio groups and Slacker from September 2009 through January 2012. Note that Pandora's AAS numbers from December 2010 through mid-August 2011 were affected by the omission of tracking code in some of its mobile apps. Click to view in full size.)

Most pureplays experienced traditional post-holiday declines: Slacker dropped 5%, 977Music was down 8% and AccuRadio, which has very strong Christmas-music listening, decreased 29% (though it is up 33% over last year). However, Digitally Imported grew 14%, recovering from a December dip.

The combined January 2012 AAS of all streamers in Triton's Top 20 ranker (1,446,162) is up 4% over December 2011 and 62% over January 2011.

You can find the Domestic Mon-Sun 6a-12m ranking below. Find out more from Triton Digital’s Webcast Metrics report here (PDF) and find our coverage of December 2011’s ratings here.

January 2012 Dometic ranker

















Paul Maloney
February 29, 2012 - 11:35am

Jim Roberts is with Commotion, a subsidiary of Broadcast Electronics which specializes in social media and audience interactivity tools for radio. He says radio needs to re-discover its websites as a source of ad revenue, by using social tools like Facebook and Twitter not as a desination for content, but to pull listeners in.

"If you look at your competition today, it's no longer just the station across town. It's Spotify, Pandora, Slacker, or other services that are causing the disintermediation of music discovery (and even news) from radio and making music consumption much more interactive," Roberts writes in Radio Ink today. "We need our websites to save radio from new threats that are offering something that radio has lost -- interactivity."

He recommends: 

  • Using social media to promote contests and events, but to keep all the relevant content on the website
  • Using the crowdsource power of social media for insight when programming music; and 
  • Getting back to advertising on your site -- it's the only reason Facebook wants your listeners in the first place.

Read Roberts' essay in Radio Ink here.

Michael Schmitt
February 29, 2012 - 11:35am

MOGCNet reported yesterday that on-demand music streaming service Mog is struggling and for sale.

"Mog's representatives have contacted a varying range of companies about potential interest, according to numerous sources in the digital-music sector," writes Greg Sandoval in CNet.

Mog CEO David Hyman disputed the report to Reuters, saying the company is not struggling and that "we're not actively trying to sell this business."

Though the company -- founded in 2005 -- is not yet profitable, Hyman revealed Mog has more than 500,000 active users (though he did not say how many were paying subscribers). He points to the new integration with Facebook as a new source of growth: Mog attracts nearly 5,000 new users a day.

You can find CNet's report here and Reuters' coverage here.

Michael Schmitt
February 29, 2012 - 11:35am

Digital revenues and copyrightsIn the wake of SOPA and amidst growing protests over the Anti-Counterfeit Trade Agreement (ACTA), Public Knowledge (PK) has outlined six ideas to change copyright law so as to "help make the Internet a better place for everyone."

Ars Technica sums up each idea (here), from shortening copyright terms to stopping copyright bullying and implenting new policies to halt DMCA abuse.

"We're not expecting Congress to pass [these proposals] today (or tomorrow)," writes Ars Technica. "But they're at least an intriguing start point for debate."