RAIN 2/23: Edison study finds more than half of Country radio P1s have heard of Pandora

Michael Schmitt
February 23, 2012 - 12:20pm

Edison's slide on Internet radio servicesMore than half of Country radio P1s have heard of Pandora, according to new data from Edison Research. About the same percentage point to DJs as one of AM/FM's primary advantages over Internet radio.

The information was presented yesterday by Edison Co-founder and President Larry Rosin at the Country Radio Seminar.

Edison's survey of 1,000 Country radio fans found that 53% of P1s had heard of Pandora and 6% "frequently" listen to it. Comparitively, 64% of non-Country P1s had heard of Pandora and 13% use it frequently (both compared to 67%/56% who say they listen to AM/FM frequently, respectively).

The survey also asked respondents about iHeartRadio: 23% of Country P1s had heard of the service, with 2% using it frequently. For non-Country P1s, the percentages were 31% and 2%. Finally, 8% of Country P1s had heard of Spotiy, compared to 15% of non-Country P1s.

What keeps Country radio fans listening to AM/FM stations? "Live, local DJs are one of the big advantages that radio has over Internet and satellite outlets... Both P1s and non-P1s are generally equally as enthusiastic about DJs. Half of both groups say that DJs are a prime reason that AM/FM radio is better than internet radio," said Rosin.

"I have watched with bemusement as the radio industry has engaged in a philosophical discussion of 'what is radio?' Who cares? DJs, in my opinion, are the only real competitive advantage we have [in terrestrial radio]. Every time we voice track a daypart or fire an air personality, we are shaving away our competitive advantage."

You can find more coverage in Radio-Info here. Edison Research has posted its presentation slides and videos online here.


Michael Schmitt
February 23, 2012 - 12:20pm

CNN Money's chart using FCC dataCNN Money recently reported that "the supply of wireless data in the United States -- the stuff that lets us use the Internet on our smartphones and tablets -- is fast disappearing," writes Eliot Van Buskirk in Evolver.fm.

He argues that, if true, that may pose problems to media services like Internet radio. Van Buskirk encourages web radio services to offer offline playback options (like Slacker and most on-demand services) as one solution.

He also notes that customers of at least one mobile carrier, AT&T, "are already feeling the squeeze." The carrier is apparently throttling unlimited data users' mobile speeds after they consume less than 2GB of data in a billing period.

Sean Ross ran into that issue earlier this year (RAIN coverage here), though he noted such a issue probably wouldn't impact most mobile web radio listeners.

A new study from wireless bill analysis firm Validas found such behavior on the part of AT&T to be "pointless... throttling does nothing to alleviate network bandwidth issues."

You can find Van Buskirk's article here and more on Validas' study in Boy Genius Report here.

Paul Maloney
February 23, 2012 - 12:20pm

Ad firm Mixberry Media has partnered with music playlist company Moodagent to develop a system to target audio ads based on a listener's moods and emotions.

Moodagent has categorized its library of more than 5 billion tracks, based on "mood, emotion, genre, style, instrument, vocals, orchestration, production, and beat / tempo," according to Hypebot. Further, the songs are "scored on five attributes: Sensual, Tender, Happy, Angry, and Tempo." From this knowledgebase, Moodagent can create emotion-based playlists (in fact, you can try it -- it's an app in Spotify).

Mixberry plans to harness this capability to target their ad messages to "distinct emotional profiles." Hypebot explains, "Brands will be able to select a specific song to embody the essence of their message and, as a result, have their ads heard when the listener is enjoying other tracks with the same emotional data and characteristics – allowing advertisers to communicate the core value of their brand as they perceive it and deliver it to users when they’re in a similar mood or state of mind."

Read more from Hypebot here.