RAIN 1/4: Inside Radio highlights digital radio trends to watch for in 2012

Michael Schmitt
January 4, 2012 - 11:00am

Radio predictions for 2012Inside Radio today highlights digital radio trends to watch for in 2012, including the improvement of radio streams, the desire for a universal streaming radio platform and the transition from Flash to HTML5.

"Stations need to think of how their websites are built beyond the desktop browser," said Hubbard Radio VP of digital media Mark Preston. That especially includes iPads, which don't support Flash. Instead, Preston recommends adopting HTML5 (for more on HTML5 and Flash, find more RAIN coverage here).

Meanwhile, other digital radio executives tell Inside Radio that the industry "needs to collectively embrace a universal app where consumers can access all broadcast radio streams, not just those owned by one company." A similar platform, Radioplayer, exists in the UK (RAIN coverage here).

Finally, radio execs also spoke to the need to improve the streaming listening experience. "For Clear Channel and others," writes Inside Radio, "that includes limiting the number of in-stream commercials to better align the online experience with audience expectations."

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Michael Schmitt
January 4, 2012 - 11:00am

eMarketer predicts 2012 will be a test for streaming musicJennifer Lane reports today in Audio4Cast that eMarketer's recent webinar predicting key digital trends of 2012 highlights streaming music. It will be the year "cloud-based streaming gets a full test," says eMarketer.

"Rapid adoption of smartphones, tablets and other connected devices has shifted consumer expectations. Now, consumers expect consumption to be seamless across all of their connected platforms. This creates both a challenge and an opportunity for content providers and advertisers as they move to meet those expectations," writes Lane.

You can find her coverage here and listen to eMarketer's webinar here.

Michael Schmitt
January 4, 2012 - 11:00am

Lastsx.swLastsx.ws is a new mash-up of streaming music services that helps you decide which artists to see at SXSW -- the Austin, TX festival that runs from March 13-18 this year.

The service uses your Last.fm listening info to pair you with similar acts scheduled to play at SXSW, then lets you listen to those artists through Spotify.

Evolver.fm has more coverage here and you can find Lastsx.ws here.