RAIN 12/8: Arbitron reveals more plans for Total Audience Measurement at Client Conference

Paul Maloney
December 8, 2011 - 11:50am

Arbitron this week revealed some of the general structure of their upcoming integrated on-air and online listening measurement service.  Inside Radio yesterday relayed some of those points, announced at the 2011 Arbitron Client Conference and Jacobs Media Summit, which began Tuesday in Baltimore. What we haven't learned yet is exactly when the service will roll out.
Arbitron / Jacobs
For at least a year, Arbitron has been gradually revealing its plans to offer radio a "Total Audience Measurement" -- a consolidated report of radio on-air and online listening, alongside that of "pureplay" Internet-only radio and satellite radio, using a common set of metrics. 

According to Inside Radio, Arbitron plans to eventually issue sets of both local and national ratings. The national service will consist of two separate reports: the first for participating terrestrial broadcast, satellite radio, and online simulcast streams; the second for ad-supported "destination audio websites" like Pandora’s free service, Clear Channel’s iHeartRadio, CBS Radio’s Radio.com,  and on-demand service Spotify's free service. Participating stations and services will supply Arbitron with server log files (for online listening measurements), which Arbitron will combine with PPM and diary estimates in a bi-annual national report.

The new local reports, which will come out monthly, will cover listening to the same services as the national reports, but only in PPM markets.

Both reports will initially provide only 12+ total week ratings, with plans to introduce discrete demographics, unduplicated cume date, etc. later.

Last week Inside Radio reported (our coverage is here) that some broadcasters weren't ready to supply Arbitron with server data. Apparently, some broadcasters don't support Arbitron's Total Audience Measurement service, for fear of Internet radio pureplay services "siphon(ing) off radio ad dollars."

Subscribe to Inside Radio here.

Michael Schmitt
December 8, 2011 - 11:50am

Occupy Radio AustinOccupy Austin's online radio station, Occupy Radio Austin, has launched on Live365. The station itself first launched in October (RAIN coverage here).

The station offers music, protestors' stories, poets, lecturers, comedians and Occupation news and alerts.

You can find out more from Live365's press release here.

Michael Schmitt
December 8, 2011 - 11:50am

Pandora's local powerPandora will launch a series of free concerts, starting in December 13, with ATO recording artists Dawes in Portland, OR. The web radio service will reportedly send out invitations based on listeners' music preferences (like what music they have thumbed-up).

Even the location of the concerts was decided by listener data: "Pandora data shows that Portland-area listeners are 25% more likely to enjoy a Dawes song and 30% more likely to create a Dawes station on Pandora than listeners in any other U.S. city," reports Billboard.

This kind of promotional power for local live concerts was discussed by Pandora's founder Tim Westergren at RAIN Summit Chicago back in September. You can watch his keynote presentation here.

Billboard has more on this story here.

Michael Schmitt
December 8, 2011 - 11:50am

Sonos' line-up of products and appsWe've often covered news and updates from Sonos -- the makers of software and hardware that create a wireless music system in your home, capable of streaming Internet radio, on-demand music services and your own collection.

If you're not familiar with Sonos, how it works, or how the company got started, you may be interested in a new article from Mashable. It traces the company from its "visionary" beginnings in 2002 (back when Apple's new hot product was a Windows-compatible iPod and Pandora wasn't publically available).

You can find the full article here.