RAIN 1/23: Pandora reports its AQH rating has hit at least 1.0 in 11 top U.S. markets 18-34

Michael Schmitt
January 23, 2012 - 11:00am

Pandora's local reach increases

Pandora reached an AQH (Average Quarter Hour) rating of 1.0 or more among adults 18-34 in each top U.S. local radio market during the holiday season in December 2011. That's according to new listener data released by the company as analyzed by Edison Research.

Additionally, the webcaster's weekly cume reached more than 22% in each of the top local radio metro survey areas (again, among 18-34s).
Pandora also released full-year listenership data (as defined as January 6, 2011 to January 4, 2012). This data shows that Pandora's AQH grew 100% in New York over the past year among 18-34 year olds. 
Among both 18-34 year-olds and 18-49 year-olds, Pandora's AQH grew between 50-100% in each top U.S. market over the past year.
Pandora also reports its cume grew about 50-75% in each top U.S. market -- the most growth coming in Dallas/Ft. Worth among 18-34s (75%).
RAIN reported in July that Pandora's 18-34 AQH was then higher than any terrestrial radio station in all of the five largest U.S. radio markets (more here).
You can find Pandora's press release and full listening data here. We have the company's 18-34 AQH ratings chart below.

Pandora AQH ratings (Adults 18-34)
Mon-Sun, 6am-12

City January AQH rating July AQH rating Sept AQH rating Nov AQH rating Holidays AQH rating Full year increase
New York 0.5 0.7 0.7 0.9 1.0 100%
Los Angeles 0.7 0.9 1.0 1.2 1.2 71.4%
Chicago 0.6 0.7 0.8 1.0 1.0 66.6%
San Francisco 0.7 0.9 1.0 1.2 1.2 71.4%
Dallas - Ft. Worth 0.6 0.8 0.9 1.0 1.1 83.3%
Houston 0.6 0.8 0.9 1.0 1.0 66.6%
Atlanta 0.5 0.7 0.8 0.9 1.0 100%
Philadelphia 0.6 0.7 0.8 1.0 1.0 66.6%
Washington D.C. 0.7 0.9 1.0 1.2 1.2 71.4%
Boston 0.6 0.7 0.8 1.0 1.1 83.3%
Portland 0.8 N/A 1.0 1.2 1.2 50%


Paul Maloney
January 23, 2012 - 11:00am

Clear Channel announced today it will add fourteen college radio stations to its iHeartRadio platform. In a word, fans of these particular college outlets can now easily listen via the iHeartRadio mobile app.

As we've reported, Clear Channel has recently secured several deals to make the online streams of various other broadcasters and Internet-only webcasters available on the company's online and mobile platform. Just last week the company announced deals with legendary non-commercial broadcasters KCRW and KUSC. This followed deals with Greater Media, Cumulus, Univision, and more. 

Beginning later this month, Clear Channel will add the following 12 college radio broadcasters and 2 Internet-only stations to the iHeartRadio roster:

KGRG (Green River College, Washington)
KZSU (Stanford University, California)
WASU (Appalachian State, North Carolina)
WCNI (Connecticut College, Connecticut)
WCWS (College of Wooster, Ohio)
WDUB (Denison University, Ohio)
WERS (Emerson College, Massachusetts)
WFCF (Flagler College, Florida)
WFRD (Dartmouth College, New Hampshire)
WHIP (Temple University, Pennsylvania)
WICB (Ithaca College, New York)
WSOU (Seton Hall University, New Jersey)
Radio DePaul (DePaul University, Illinois)
Rice Radio (Rice University, Texas)

Paul Maloney
January 23, 2012 - 11:00am

Own a digital camera? Do you take photos with your phone?

Here's why we ask: Consultant Fred Jacobs, in his Jacoblog today, offers a nice analogy of some broadcasters' thinking in regards to Pandora and the argument that it "isn't radio." Imagine it's the 1980s, and you work at Kodak. And someone said this:

"Digital isn’t really photography. Photography is defined as buying a roll of film, inserting it into the camera, taking pictures that exhausts the film supply, removing the film from the camera, and taking the roll of the film to a drugstore or Photomat, waiting a day or two, paying for the processing, and picking up the pictures – some of which look good but most are terrible. That’s photography. So you can’t say that 'digital photography' is really photography because it doesn’t use film and doesn’t need to be processed."

How'd that turn out for Kodak and "real" photography? See, the crux of it is: consumers don't care whether something they find entertaining or useful fits your strict definition or category. If I can watch a film on my tablet, whether or not the industry considers that "seeing a movie" couldn't be more irrelevant to me. What should be relevant to the industry is that I may do this instead of going to the theater. Or watching something on television. And if someone is playing song after song of music that may or may not be in my personal library, perhaps in my car, it doesn't really matter to me whether it fits your definition of radio. But my engagement with it should be relevant to you!

What's important is that your listeners may enjoy this in addition to (or instead of) your content

Back to Fred Jacobs, who asks, "Instead of arguing about whether Pandora is or isn’t radio, wouldn’t it be smarter to learn what consumers are thinking, feeling, and doing – and then incorporate that learning into radio’s brands?"

Read his blog here.

Michael Schmitt
January 23, 2012 - 11:00am

TabletsThe share of U.S. adults who own a tablet device just about doubled over the holiday season. A new survey from the Pew Internet & American Life Project found that 19% of U.S. adults owned a tablet in early January, up from 10% in mid-December.

Amazon's Kindle Fire, Barnes and Noble's Nook Tablet and Apple's iPad all helped drive the growth, Pew states.

MacRumors points out (here) that the expected release of the iPad 3 in coming months -- coupled with Apple's recent moves in the education and textbook markets -- may help push iPad ownership even higher.