RAIN 1/17: Smartphone audio systems already pushing CD players out of cars

Michael Schmitt
January 17, 2012 - 11:15am

Pandora in a GM carThis year's CES was flooded with devices and developments for connecting cars to the Internet -- especially Internet radio (find our coverage here). Now Automotive News (and picked up by the Chicago Tribune) reports that new technology is already replacing CD players in cars, and will do so at a greater pace in the next few years.

More than 330,000 cars will be sold without CD players in 2012, according to an analyst for research company Stratacom. He expects that number to grow to 12.1 million by 2018.

"Shedding the CD player is part of a larger trend in automotive infotainment," writes Automotive News. "Content and computing power are migrating to smartphones." The publication points to Pandora and similar webcasters as potential winners of such a trend.

You can find Automotive News' article here. The Chicago Tribune also picked up the story, which you can find here.

Paul Maloney
January 17, 2012 - 11:15am

A recent survey of ad execs shows buyers plan to shift their online budgets more towards "brand advertising," and away from "direct response" style ads, in the coming year.

Inside Radio today reports on a survey by online ad tech company Vizu, where 64% of ad buyers said they'll increase online brand advertising this year. One in five said that increase will top 20%. Sixty percent said the increase in brand advertising will come at the expense of direct response budgets.

Even so, 56% of marketers still expect to increase direct response budgets in 2012 (which shows that the $30 billion a year online ad market is still growing).

Currently, about two-thirds of online ad campaigns are "performance-based" (e.g. "cost-per-click").

“The radio ad marketplace is used to a brand-friendly environment and will demand the same from online audio publishers,” Katz360 president Brian Benedik told Inside Radio. “Over the coming months, we will see larger ad units, video and other customized opportunities for the ad community."

The Interactive Advertising Bureau and webcaster Pandora have already introduced and offer new ad units designed more with brand advertising in mind, offering more screen space, HTML5 technology, video, and more.

Subscribe to Inside Radio here.

Michael Schmitt
January 17, 2012 - 11:15am

Pioneer's N-50 network audio playerPioneer has debuted two premium network audio players -- the N-30 and N-50 -- each of which support AirPlay and DLNA for streaming audio from the web and your home network.

The devices even feature a 2.5-inch monitor on them to display info about currently-playing tunes. The N-30 will cost $500 and the N-50 $700.

Engadget has more coverage and Pioneer's press release here.