RAIN 10/21: Pandora reaches almost 29% of San Diego adults, says The Media Audit

Paul Maloney
October 21, 2011 - 11:15am
San Diego
 
Research from The Media Audit focusing on San Diego reveals that webcaster Pandora reaches 28.8% of that market's 18+ population. In a telephone-based study conducted in July and August, 370,000 San Diego locals in the 18-34 demo used Pandora in a 30-day period, which is a 46.1 cume rating. For just 18-34 women, it's a cume rating of 56.2.

Tom Taylor reports today Pandora far outpaced other online radio services like Clear Channel's iHeartRadio (and, Taylor points out, San Diego is a strong Clear Channel market), CBS Radio's Radio.com, and Slacker. What's more, Pandora ranked as the sixth-highest reaching website in the market for adults 18+, behind only Google, Yahoo, Facebook, Weather.com, and SignOnSanDiego.com. Taylor points out  that Pandora out-reaches "all the local San Diego TV station websites, as well as MSN.com and Groupon."

Read Tom Taylor's coverage in Radio-Info.com here.

Michael Schmitt
October 21, 2011 - 11:15am

CES 2012Livio Radio and RAIN invite you to an Internet radio meet-up the night before the Consumer Electronics Show (CES) kicks off in Las Vegas. Catch up, share your news and enjoy great drinks!

The meet-up is Monday, January 9, 2012 at the PH Towers. You can RSVP and learn more here.

Michael Schmitt
October 21, 2011 - 11:15am

Absolute Radio's new Radioplayer interfaceThe UK's Absolute Radio has redesigned its Radioplayer web interface. Updates include the ability to synchronize visuals and other info with the audio content. 

New Media Age has more coverage here, while radio expert James Cridland has a review of the changes here. You can read more coverage about the UK's all-in-one web radio platform Radioplayer in RAIN here, here and here.

 

Michael Schmitt
October 21, 2011 - 11:15am

Cars.comCars.com has launched three customizable web radio stations. The stations -- "Radio Trip," "Tailgate" and "Car Songs" -- are powered by Pandora.

Cars.com does not specify where users can listen to these stations and, as of publication, the streams did not appear to be available from the Cars.com website.

UPDATE: Cars.com has published a blog post which includes links to the three Pandora-fueled stations. Find it here.

You can find Cars.com's press release here.