RAIN 10/15: CC CEO Pittman, out to "reinvent radio," profiled by Wall Street Journal

Paul Maloney
October 15, 2012 - 12:05pm

The Wall Street Journal profiles Clear Channel CEO Bob Pittman, who's taken on the task of making radio "cool again."

"Mr. Pittman sees his challenge as shaking off radio's fusty image and winning back advertisers who left for other media," writes The Journal.

Naturally, for the executive largely credited with Clear Channel's iHeartRadio initiative, "another challenge is locking in a new generation."

The Journal writes, "Building a digital footprint is crucial. Digital commands just 4% of radio advertising but it is fast growing. Mr. Pittman's plan is to make Clear Channel's stations available free on as many platforms as possible. Clear Channel ranks second among domestic online audio networks, according to Triton Digital, but it is dwarfed by Pandora, albeit in a slightly different business. (Pandora offers a personalized music service, a feature Clear Channel added just last year.)"

Find The Wall Street Journal's Pittman piece online here.

Paul Maloney
October 15, 2012 - 12:05pm

Microsoft will reportedly start rolling out the new Xbox Music service (see RAIN here) on the Xbox game console tomorrow, with full integration in the Windows 8 operating system going live on October 26th. Today the company has revealed more details about the service.

Xbox Music will sport a 30 million-plus song library, 18 million of those will be available in the U.S. (it’s launching in a total of 15 countries). There'll be an ad-supported, free-to-use version (unlimited for the first six months, then limited to 10 hours per month) as well as an unlimited $9.99/month ad-free service. Music will be available streamed on-demand (with the requisite playlisting capabilities) or as a purchased download. The service will integrate music a listener already owns (via a locker system) with the on-demand library. Reportedly, music videos are all part of the offering.

Read more in AllThingsDigital here and The Washington Post here.

Paul Maloney
October 15, 2012 - 12:05pm

TargetSpot today announced that it has appointed Mitch Kline as its new Vice President of Radio Sales. Kline will lead the company's Internet radio ad sales initiatives "focused on broadcast budgets." He will oversee a team of national sales executives tasked with working with advertisers looking to incorporate digital audio into their buys.

Kline has more than 25 years of ad sales experience. He comes to TargetSpot from his previous position as EVP/Director of Sales for Univision Radio, where he oversaw all Univision network, national spot, and local sales. Prior to that, he spent 19 years with Katz Media Group in several senior sales management positions, and helped develop Katz’s first digital business unit.