9/4/13: Apple sends invitations to September 10 press event

Paul Maloney
September 4, 2013 - 10:50am

Apple has sent invitations for the rumored September 10 press event (so it's now official) to introduce the latest iPhone. TechCrunch believes that since the new mobile operating system, iOS 7, is due to arrive around September 20 or so, Apple will likely include more details about iTunes Radio as well.

We reported in August that that the iTunes Radio launch would happen in September, along with several large advertising campaigns purchased by Pepsi, Nissan, and other blue-chip advertisers (see RAIN here. See more of our iTunes Radio coverage here).

Tuesday's event will take place at the Apple Campus in Cupertino. The invitations include the tagline "This should brighten everyone's day," along with a series of various colored dots under a white Apple logo. Apple is rumored to unveil  different color casings for the new phones, or at least a gold color, for what will possibly be called the iPhone 5S. A lower-cost phone, the iPhone 5C, is also likely.

Read more in TechCrunch here.

Paul Maloney
September 4, 2013 - 10:50am

"Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience and brand objectives," reads a recent article in ClickZ.com. "And no video ad product would be complete today without an eye toward mobile and cross-platform distribution."

The news source suggests Pandora might provide a model for Facebook (and perhaps others) to follow when introducing video ads.

Pandora SVP Heidi Browning revealed that delivering video ads in an "unexpected" place, yet at a "natural break," (when the user engages with the player, like skipping a song or changing channels) was key for the webcaster. She says ad "completion rates" are "well above industry standard."

Read more of Pandora's insights on video advertising in ClickZ here.

Paul Maloney
September 4, 2013 - 10:50am

One of the highlights of the upcoming RAIN Summit Orlando on September 17 will be the presentation of the fourth-annual RAIN Internet Radio Awards. This week, we're revealing the semi-finalists in each of the Awards' five categories. We began yesterday with the "Best Single Stream Webcaster" category (see it here). Today's semi-finalists are vying for the award for "Best Overall Digital Strategy."

Broadcasters, online-only webcasters, and aggregation services are eligible, and judges may consider mobile, streaming, websites, downloads, video and/or other features. Past winners of this award include iHeartRadio (2012), WTOP-AM/WTOP.com (2011), and CBS Radio (2010).

Congratulations to these semi-finalists. Please try out the services, and see why we felt they deserved further consideration from our judges for a RAIN Award:

  • ESPN Radio: The "Worldwide Leader in Sports" has been a leader online as well
     
  • iHeartRadio: Clear Channel's platform that aggregates over 1,500 live AM/FM streams, personalized custom stations, "Perfect For" curated channels, a new talk-radio feature, mobile apps, and more
     
  • TuneIn: The leading online radio stream aggregator in the U.S., TuneIn offers over 70,000 AM, FM, HD and Internet radio stations and more than two million on-demand programs to more than 20 connected devices
     
  • ZenoRadio: Delivers radio and other audio content from all over the world to any phone in North America for free via voice networks -- no smart phone or data plan needed

We'll reveal the finalists for all five categories next week. Thanks to all the services that entered our Awards this year. We created the RAIN Internet Radio Awards to better recognize the achievements and the best practices of our industry, and have presented them at the last three RAIN Summit fall events. Read more about the Awards here.

RAIN Summit Orlando -- an Official Partner Event to The Radio Show produced by the NAB and RAB -- looks to continue our tradition of hosting the industry's premiere learning, sharing, and networking events. Entercom president and CEO David Field will keynote. The day will also include panel discussions, a research presentation from GroupM Next, and RAIN publisher Kurt Hanson's State of the Industry address. More information, and the registration link, for RAIN Summit Orlando is here.